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Marketing Communication financial Services
2 weeks ago
Job Overview:
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Office Location (Area) Pune
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Required Education Master's degree in marketing or a related field
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Course Type Full Time
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Min Required Experience (Years) 8
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Max Required Experience (Years) 10
JOB PURPOSE:
External communication forms the backbone of how any brand gets built, especially a new one.
This role will be responsible for creation of all customer (investor/distributor) facing stimuli that includes brand building, service and product promotion.
We are looking for an energetic, passionate marketing communications expert to help us launch variousproducts and increase our brand saliency. You'll work across all levels and departments of our organization to build a compelling narrative for all our propositions.
You will build and implement the company's communication strategy and leverage new formats to
continuously refresh the way we communicate across digital and offline channels.
In this role, you will be
responsible for brand and product marketing across practices such as communications, content marketing, trade marketing and social media marketing.
PRINCIPAL ACCOUNTABILITIES:
Brand & Communications Strategy:
- Identify, measure and drive key brand KPIs with a timely update to all stakeholders
- Build and implement the communications strategy to meet business objectives like increase in traffic,
- Develop strategies and managing marketing campaigns across print, broadcast, digital and owned
- To grow the awareness of the brand through various channels like content, business communication
- Monitor market trends, research consumer markets, monitor key brand metrics and competitors'
- Own all brand marketing activities, customer insights, content strategy and inhouse design.
- Complete responsibility for all on and offus communication to drive traffic and impact business
- Ability to write/edit clear and concise content unique to the platform, and influence/direct designers
- Develop compelling narratives for product marketing as well as brand marketing initiatives
- Manage ATL/BTL creative development apart from the digital communication to drive performance
- Ensure that there is cohesion of voice, positioning, look, tone and feel at all points of engagement.
- Increase CTR, OR and other critical metrics for all communication produced
- Manage the expansive agency and freelancer ecosystem to support highscale content production
- To measure and report performance of all marketing campaigns, and assess ROI and KPIs.
Content Marketing:
- Develop a comprehensive content marketing strategy to drive SEO as well as brand awareness
- Creating both long and short form content including documents, audio, videos, logos, slide
- Implementing SEO best practices to ensure all content ranks well and demonstrates an
- Drive Content Marketing initiatives including but not limited to content placements, DPR, etc.
- Ensure adherence brand guidelines
Trade Marketing:
- Develop and maintain digital content and media strategy and structure representing the complete
support and traction.
- Develop various sales support and merchandise
- Plan and schedule promotional events and onground activation
New capabilities:
- Drive the development of content capabilities around production, automation, distribution and
- Identifying opportunities for new formats and channels for marketing
- You will be leading a team of creative/rightbrained individuals both on and offroll. You are
- Multilevel stakeholder management within and outside the organization
- To ensure that marketing and communications efforts adhere to agreed timelines and managing
DECISIONS:
- Create, execute, and manage marketing programs and campaigns
- Budgets for large scale, multimedia campaigns
- Creative decisions and direction
- Career management of team members
CHALLENGES
- Creating insightful and provocative communication for MF products
- Align the company around the brand's direction, choices and tactics
- Ensure adherence to brand standards and guidelines.
- Timely deliveries of all marketing and sales stimuli.
- Creation of brand guidelines and grammar
INTERACTIONS
Internal Clients
Roles you need to interact with inside the organization to enable success in your day-to-day work
**External Cli
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