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Senior Business Analyst

3 months ago

Delhi, Delhi, India MVC Resources Full time

Job DescriptionThe Analytics department studies and analyses the company's customer interest and behavioral data, with the goal of driving readership, subscriptions and revenue growth.

We are looking to hire a talented and agile Senior/Junior Business Analyst to analyze, visualize and provide actionable insights on:
Customer interests and segmentation

Readership and subscription behavior


The Business Analyst will play a key role in running special projects and ideate/improve on our subscriber journey, from readers acquisition to retention and recovery.

The Business Analyst will be the bridge between the business units and the Analytics team, able to work collaboratively with the business units as an equal thought partner to add value and promote data-driven decision-making.


Key Responsibilities:
Dashboards and ReportsSupport business units to create dashboards and visualizations using Google Data Studio / GA Custom Reports / Tableau or other tools

Maintain daily reports and insights across the business units

Data Analysis, Visualization and StorytellingIdeation of use cases, hypothesis and perform feasibility

Monitor the performance of The Star websites on Google Analytics through tracked metrics and dimensions

Develop presentation slides to articulate use cases or actionable business insights, translate data-driven output to plain layman's terms (via data visualization and storytelling), and make appropriate recommendations to business units

Assist data science team to refine their uses cases and provide inputs on data modeling and analysis

Perform ad-hoc analysis on audiences, readership and subscriptions based on business requests.

Research and apply industry use cases and best practices

Proactively communicate interesting trends and insights to business stakeholders


Project/Change ManagementSupport and improve readers/subscriber journey across acquisition, retention and recovery via a combination of EDM, web/app pushes, and web messages.

Manage end-to-end execution of use cases, business analysis, and projects - from ideation, requirements gathering, data sourcing, feasibility study, execution, to completing the deliverables and presentation to stakeholders

Manage own project timeline, assumptions, constraints and dependencies

Manage vendor on operations, contract and billings

Proactive in prioritizing workload and expectations

OthersAny other tasks or duties that may be assigned from time to time.

Requirements The minimum years of related work experience : 1 to 3 years relevant experienceType of experience essential to the position:Business Consulting

Technology & Data Analytics

Social Media Analytics

Technical Skills:
Highly analytical

Highly proficient in Excel & google sheets

BI/Visualizations like:
Tableau/Google

Data Studio

Experience or knowledge of Google Analytics a plus

Proficient in data querying or data extraction via SQL is a plus

Experience in Marketing Automation