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PPC Specialist

3 months ago

Chandigarh, Chandigarh, India NY Softech India Private Limited Full time

Designation: PPC Specialist/ Google Ads Expert

Location: IT Park Chandigarh

Experience: 1-3 years

Shift: Day shift

Not a remote Job so kindly apply accordingly ...

Job Purpose:

  • To manage and develop the company's pay per click and social media advertising campaigns, ensuring that they meet performance and revenue targets in line with the overall marketing plan and budget.

Key Responsibilities:

PPC Campaign Management: Create, manage, and optimize PPC campaigns across various platforms, with a primary focus on social media channels like Facebook, Instagram, LinkedIn, and Twitter.

Keyword Research: Conduct comprehensive keyword research to identify high-performing keywords and optimize campaign performance.

Ad Creation: Develop compelling ad copy, creative assets, and landing pages that drive user engagement and conversions.

Budget Management: Monitor and adjust advertising budgets to ensure maximum ROI and cost efficiency.

Performance Analysis: Regularly analyze campaign performance, identify areas for improvement, and implement strategies to achieve KPIs.

Competitor Analysis: Keep up-to-date with industry trends and competitive landscape to maintain a competitive edge.

Reporting: Prepare and present performance reports to clients, highlighting key metrics, achievements, and recommendations for improvements.

Skills / Experience / Qualifications:

  • Relevant previous experience and success within a similar PPC or Digital Marketing focused role.
  • Current knowledge of Google Analytics and other digital marketing software and tools.
  • Strong analytical ability and experience to work with a variety of data sources.
  • Ability to communicate effectively with the wider team.

If interested kindly spread the word and let your connections know they could grab this opportunity.