Manager - Content

2 weeks ago


Chennai, Tamil Nadu, India PreludeSys Full time

As a Manager - Content you will:

  • Develop and execute the annual content marketing plan encompassing all Lines of Business (LOB).
  • Mentor and guide content writers within their respective roles and responsibilities across LOBs.
  • Contribute to the overall marketing revenue pipeline through strategic content initiatives.
  • Strategize and execute the content calendar in collaboration with the content marketing team.
  • Coach content writers on best practices for effective marketing collateral creation.
  • Copy edit marketing content, including websites, landing pages, blogs, ad copies, flyers, mailers, and presentations.
  • Develop writing style guides for all marketing collateral to maintain consistency.
  • Identify and strategize content creation across awareness, consideration, and conversion stages of the customer lifecycle.

Skills Required:

  • 10+ years of experience in B2B IT Services content writing.
  • Coordinative abilities to manage the content writers' team and ensure timely, high-quality deliverables.
  • Good understanding of the B2B IT Services/Product landscape.
  • Familiarity with secondary research techniques used in content development.
  • Expert-level proficiency in English grammar, usage, and nuances.
  • Practical experience in overseeing the entire content management lifecycle.
  • Excellent oral and written communication skills.
  • Experience in mentoring and coaching junior content writers for skill enhancement.


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