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Digital Marketing Executive

3 months ago

Cochin, Kerala, India TouchWorld Technology Full time
Digital Marketing Executive - Experienced

Job Description:
We are seeking a talented and experienced Digital Marketing Executive to join our team.

The ideal candidate will have a strong background in digital marketing, with expertise in Google Ads, social media advertising, and SEO.

As a Digital Marketing Executive, you will be responsible for developing, implementing, and managing our digital marketing campaigns to promote our products/services and increase brand awareness.


Responsibilities:
1. Develop and implement digital marketing strategies to drive online traffic to the company website and generate leads/sales.
2. Manage and optimize Google Ads campaigns to maximize ROI and achieve set KPIs.
3. Create and manage social media advertising campaigns across various platforms such as Facebook, Instagram, LinkedIn, etc.
4. Conduct keyword research and implement SEO best practices to improve website visibility and organic search rankings.
5.

Monitor and analyze the performance of digital marketing campaigns using analytics tools such as Google Analytics, and make data-driven decisions to optimize campaign performance.

6. Stay up-to-date with the latest trends and best practices in digital marketing and make recommendations for continuous improvement.
7. Collaborate with cross-functional teams including marketing, sales, and product development to align digital marketing initiatives with overall business goals.
8. Prepare regular reports on digital marketing campaign performance and present findings to stakeholders.

Requirements:
1. Bachelor's degree in Marketing, Communications, or a related field.
2. Proven work experience as a Digital Marketing Executive or similar role.
3. In-depth knowledge and hands-on experience with Google Ads, social media advertising platforms (e.g., Facebook Ads Manager), and SEO techniques.
4. Strong analytical skills and proficiency in using digital marketing analytics tools such as Google Analytics, Google Ads, etc.
5. Excellent communication and interpersonal skills.
6. Ability to work independently as well as part of a team in a fast-paced environment.
7. Detail-oriented with excellent organizational skills.
8. Creative thinking and problem-solving abilities.

Experience - 2-3 Years