2) Adwords

2 weeks ago

Thāne, Maharashtra, India Marathe InfoTech Full time

Locations:
Thane

Min

Exp:
3 Years

Education :
Graduate with completed course of above skill set.

**Job Description:
- *
  • An AdWords Specialist is responsible for handling PPC, CPC and CPA Marketing campaigns for customers.
  • Highly skilled with Google Analytics, Bing Analytics and other web analytics tools.
  • Manage all aspects of Google Ad campaigns.
  • Create and optimize ad campaigns and paid search landing pages.
  • Analyze and optimize ad campaigns to increase return on investment (ROI)
- expertise in the use and understanding of the Google Ads interface.

  • They are responsible for strategizing and handling marketing campaigns for the clients.
  • Use Google Ads to drive a variety of online marketing campaigns.
  • Analyze and optimize payperclick (PPC) campaigns to increase ROI.
  • Manage and optimize display campaigns across multiple devices
  • Develop PPC strategies to increase online visibility.
  • Collaborate with a team of marketers, Google Ads specialists, and engineers
  • Provide suggestions and incorporate techniques for keyword resources, marketing structuring, targeting, network display and other aspects of pay per click searching in conjunction with the client's objectives.
  • Support the development of new paid search ads, ad groups and accounts and support the formation of new paid search marketing initiatives.
  • Track and compare search results and search success through primary search channels.
  • Budget Management
  • Provide ideas for creative copywriting.
  • Tracking KPIs through the Google Adwords Dashboard, like Impression, Average Cost, CTR & Conversion rate.
  • Optimizing the Landing Page
  • Analyzing the ad copies, images, and competitors landing pages for Google Ads.
  • Conducting the Trend analysis on the basis of the previous performance of the clients.
  • Creating attractive ad copies for campaigns on the basis of target audience, location and business.
  • They should know Google Tag Manager Technical Skills.

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