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Paid Media Executive
1 week ago
Job Title:
Accounts Executive
Key Responsibilities: 1. Develop and execute paid media strategies across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and others, in line with client objectives and budget allocations.
- Conduct keyword research, audience targeting, and ad copywriting to optimize campaign performance and maximize ROI.
- Set up and manage PPC campaigns, including bid management, budget allocation, and ad scheduling.
- Create and manage display advertising campaigns, including banner ads and remarketing campaigns.
- Implement and manage paid social media campaigns on platforms such as Facebook, Instagram, Twitter, and LinkedIn.
- Monitor campaign performance on a daily basis, analyzing key metrics and making data-driven decisions to optimize performance.
- Provide regular reporting on campaign performance to clients, highlighting key insights and recommendations for improvement.
- Collaborate with the Paid Media Manager and other team members to brainstorm new ideas, strategies, and tactics to enhance campaign performance and achieve client objectives.
- Stay up-to-date with the latest trends and best practices in paid media advertising, and make recommendations for implementing new features and technologies.
- Work closely with the client servicing team to ensure clear communication and alignment on campaign objectives, timelines, and deliverables.
Qualifications: 1. Bachelor's degree in Marketing, Advertising, Business, or related field.
2. 2+ years of experience in digital marketing with a focus on paid media advertising.
- Proven experience managing PPC, display advertising, and paid social media campaigns. 4. Strong analytical skills with the ability to interpret data and make data-driven decisions. 5. Proficiency in Google Ads, Facebook Ads Manager, LinkedIn Ads, and other digital advertising platforms.
- Excellent written and verbal communication skills, with the ability to effectively communicate complex ideas and strategies.
- Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.
- Ability to work effectively in a fast-paced, dynamic environment and meet tight deadlines.
- Google Ads certification and other relevant certifications are a plus.
- Experience with Google Analytics or other web analytics platforms is preferred.
Job Types:
Full-time, Permanent, Fresher
Salary:
From ₹30,000.00 per month
Schedule:
- Day shift
- Monday to Friday
- Morning shift
Experience:
- total work: 1 year (preferred)
Work Location:
In person
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