Paid Media Executive

1 week ago


Mumbai, Maharashtra, India First Economy Pvt Ltd Full time

Job Title:
Accounts Executive


Key Responsibilities: 1. Develop and execute paid media strategies across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and others, in line with client objectives and budget allocations.

  • Conduct keyword research, audience targeting, and ad copywriting to optimize campaign performance and maximize ROI.
  • Set up and manage PPC campaigns, including bid management, budget allocation, and ad scheduling.
  • Create and manage display advertising campaigns, including banner ads and remarketing campaigns.
  • Implement and manage paid social media campaigns on platforms such as Facebook, Instagram, Twitter, and LinkedIn.
  • Monitor campaign performance on a daily basis, analyzing key metrics and making data-driven decisions to optimize performance.
  • Provide regular reporting on campaign performance to clients, highlighting key insights and recommendations for improvement.
  • Collaborate with the Paid Media Manager and other team members to brainstorm new ideas, strategies, and tactics to enhance campaign performance and achieve client objectives.
  • Stay up-to-date with the latest trends and best practices in paid media advertising, and make recommendations for implementing new features and technologies.
  • Work closely with the client servicing team to ensure clear communication and alignment on campaign objectives, timelines, and deliverables.

Qualifications: 1. Bachelor's degree in Marketing, Advertising, Business, or related field.
2. 2+ years of experience in digital marketing with a focus on paid media advertising.

  • Proven experience managing PPC, display advertising, and paid social media campaigns. 4. Strong analytical skills with the ability to interpret data and make data-driven decisions. 5. Proficiency in Google Ads, Facebook Ads Manager, LinkedIn Ads, and other digital advertising platforms.
  • Excellent written and verbal communication skills, with the ability to effectively communicate complex ideas and strategies.
  • Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.
  • Ability to work effectively in a fast-paced, dynamic environment and meet tight deadlines.
  • Google Ads certification and other relevant certifications are a plus.
  • Experience with Google Analytics or other web analytics platforms is preferred.

Job Types:
Full-time, Permanent, Fresher

Salary:
From ₹30,000.00 per month

Schedule:

  • Day shift
  • Monday to Friday
  • Morning shift

Experience:

- total work: 1 year (preferred)

Work Location:
In person

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