D&T Analyst II – Marketing Technology

1 week ago

Mumbai, Maharashtra, India General Mills Full time
Position Title D&T Analyst II – Marketing Technology

Function/Group

Digital and Technology

Location

Mumbai

Shift Timing

11AM to 8PM

Role Reports to

Manager – Salesforce, Enterprise Digital Capabilities

Remote/Hybrid/in-Office

Hybrid

ABOUT GENERAL MILLS

We make food the world loves: 100 brands. In 100 countries. Across six continents. With iconic brands like Cheerios, Pillsbury, Betty Crocker, Nature Valley, and Häagen-Dazs, we've been serving up food the world loves for 155 years (and counting). Each of our brands has a unique story to tell.

How we make our food is as important as the food we make. Our values are baked into our legacy and continue to accelerate

us into the future as an innovative force for good. General Mills was founded in 1866 when Cadwallader Washburn boldly bought the largest flour mill west of the Mississippi. That pioneering spirit lives on today through our leadership team who upholds a vision of relentless innovation while being a force for good. For more details check out

General Mills India Center (GIC) is our global capability center in Mumbai that works as an extension of our global organization delivering business value, service excellence and growth, while standing for good for our planet and people.

With our team of 1800+ professionals, we deliver superior value across the areas of Supply chain (SC) , Digital & Technology (D&T) Innovation, Technology & Quality (ITQ), Consumer and Market Intelligence (CMI), Sales Strategy & Intelligence (SSI) , Global Shared Services (GSS) , Finance Shared Services (FSS) and Human Resources Shared Services (HRSS).For more details check out

We advocate for advancing equity and inclusion to create more equitable workplaces and a better tomorrow.

JOB OVERVIEW

Function Overview

The Digital and Technology team at General Mills stands as the largest and foremost unit, dedicated to exploring the latest trends and innovations in technology while leading the adoption of cutting-edge technologies across the organization. Collaborating closely with global business teams, the focus is on understanding business models and identifying opportunities to leverage technology for increased efficiency and disruption. The team's expertise spans a wide range of areas, including AI/ML, Data Science, IoT, NLP, Cloud, Infrastructure, RPA and Automation, Digital Transformation, Cyber Security, Blockchain, SAP S4 HANA and Enterprise Architecture. The MillsWorks initiative embodies an delivery model, where business and technology teams operate cohesively in pods with a unified mission to deliver value for the company. Employees working on significant technology projects are recognized as Digital Transformation change agents.

The team places a strong emphasis on service partnerships and employee engagement with a commitment to advancing equity and supporting communities. In fostering an inclusive culture, the team values individuals passionate about learning and growing with technology, exemplified by the "Work with Heart" philosophy, emphasizing results over facetime. Those intrigued by the prospect of contributing to the digital transformation journey of a Fortune 500 company are encouraged to explore more details about the function through the provided Link

Purpose of the role

We are seeking a Salesforce Business Analyst within the Digital & Technology department with strong business-facing and technical experience to help lead Salesforce marketing cloud transformation for our campaign operations team. We live and breathe all things data and are passionate about the journey from strategy to execution. Be a part of this exciting team that helps use best in class technology to bring these ideas to life. You'll collaborate with multiple stakeholders to inform, educate, and bring solutions to life. Bring your relationship building skills, thought leadership and technical chops to help us get to the next level in this fast-paced environment.

KEY ACCOUNTABILITIES

Collaborate with GMI marketing teams, vendors, and internal Developer/QA teams to define data-driven personalization executions with a lens into Salesforce Marketing Cloud stack, Pardot, Interaction Studio. Serve as the technical subject matter expert on marketing technology for GMI marketing teams, uncovering key business questions and providing analysis, insights, and solutions to answer them. Execute and contribute to the marketing technology roadmap by matching business needs with existing and upcoming technologies, capabilities, and services. Gather project requirements from internal marketing team clients and translate requirements into technical documents, identifying and eliminating gaps via partnership with data architects. Translate requirements for Developer/QA teams and serve as day to day contact. Translate progress and questions of technical teams back to marketing team clients. Contribute to documentation regarding data sources. Possess strong learning aptitude and interest in working with new technologies. Help source and partner with marketing technology vendors to solve business problems, execute audience development, campaign creation, and content delivery. Follow standard processes for intaking new projects from marketing teams. Understand and communicate timelines, define, and adjust priorities, and set KPIs for each project. Proactively prepare for business meetings defining agendas and recapping decisions made in working sessions. Develop and maintain internal and external cross-functional networks to support the goals of the organization. Ensure business partners have access to the data they need. Stay up-to-date on Marketing Cloud platform capabilities and recommend best practices to stakeholders. Conduct user acceptance testing and support implementation activities. Must be able to manage multiple projects concurrently.

MINIMUM QUALIFICATIONS

Education – Full time graduation from an accredited university (Mandatory- Note: This is the minimum education criteria which cannot be altered) Experience working on Salesforce domain. Understanding of email marketing best practices and email deliverability concepts. Experience with marketing automation, customer journey mapping, and segmentation strategies. Familiarity with data privacy regulations such as GDPR and CCPA. Experience in project management methodologies and tools, such as Agile, Scrum, or Waterfall. Strong analytical skills, problem-solving skills, and attention to detail. Experience in managing project backlogs using tools like JIRA. Should be salesforce Marketing Cloud consultant certified.

PREFERRED QUALIFICATIONS

Experience working in an Agile environment and delivering projects using Agile methodologies. Experience with A/B testing and statistical analysis. Familiarity with digital marketing channels, such as social media, search engine marketing, and mobile marketing. Understanding of user experience (UX) design principles and customer journey mapping. Experience with data governance and data quality management. Experience on salesforce CDP, interaction studio. Knowledge of marketing analytics and attribution modelling.

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