Salesforce Marketing Cloud Specialist
7 days ago
Job Title:
Salesforce Marketing Cloud Specialist
Hey there Are you ready to dive deep into the exciting world of Salesforce Marketing Cloud? We are looking for a talented Salesforce Marketing Cloud Specialist to join our team and take our marketing strategies to the next level. Check out the responsibilities and requirements below:
- Implement and maintain Marketing Cloud Connect to establish seamless integration between Salesforce Marketing Cloud and Salesforce CRM.
- Develop and manage API integrations to connect Salesforce Marketing Cloud with external systems.
- Write and optimize SOQL queries to extract and manipulate data within the Salesforce Marketing Cloud.
- Create and optimize AMPscript code for personalized and dynamic content in email templates.
- Design and implement audience segmentation strategies to target specific customer segments.
- Develop and design HTML email templates for various marketing campaigns.
- Leverage DATAROMA for tracking and analyzing marketing performance data.
- Design and implement marketing automation workflows using Automation Studio.
- Create customer journeys using Journey Builder to engage customers at different touchpoints.
- Administer and configure Salesforce Marketing Cloud, managing user access, roles, and permissions.
- Collaborate with relevant teams to integrate and utilize Customer Data Platform functionalities within Salesforce Marketing Cloud.
- If applicable, apply knowledge of Sales Cloud and Commerce Cloud to align marketing efforts with overall business objectives.
Requirements:
- Bachelor's degree in a relevant field.
- Proven experience as a Salesforce Marketing Cloud Specialist.
- Strong knowledge of MC Connect, API integration, SOQL, AMPscript, segmentation, HTML, DATAROMA, automation, Journey Builder, SFMC administration, and Customer Data Platform.
- Familiarity with Sales Cloud and Commerce Cloud is a plus.
- Excellent analytical and problem-solving skills.
- Effective communication and collaboration skills.
Preferred Qualifications:
- Salesforce Marketing Cloud Certification.
- Experience with other Salesforce products and services.
- In-depth understanding of marketing best practices and industry trends.
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