Salesforce Marketing Cloud Specialist

7 days ago


Amritsar, Punjab, India Opportunity One Step Solutions Private Limited Full time

Job Title:
Salesforce Marketing Cloud Specialist

Hey there Are you ready to dive deep into the exciting world of Salesforce Marketing Cloud? We are looking for a talented Salesforce Marketing Cloud Specialist to join our team and take our marketing strategies to the next level. Check out the responsibilities and requirements below:

  • Implement and maintain Marketing Cloud Connect to establish seamless integration between Salesforce Marketing Cloud and Salesforce CRM.
  • Develop and manage API integrations to connect Salesforce Marketing Cloud with external systems.
  • Write and optimize SOQL queries to extract and manipulate data within the Salesforce Marketing Cloud.
  • Create and optimize AMPscript code for personalized and dynamic content in email templates.
  • Design and implement audience segmentation strategies to target specific customer segments.
  • Develop and design HTML email templates for various marketing campaigns.
  • Leverage DATAROMA for tracking and analyzing marketing performance data.
  • Design and implement marketing automation workflows using Automation Studio.
  • Create customer journeys using Journey Builder to engage customers at different touchpoints.
  • Administer and configure Salesforce Marketing Cloud, managing user access, roles, and permissions.
  • Collaborate with relevant teams to integrate and utilize Customer Data Platform functionalities within Salesforce Marketing Cloud.
  • If applicable, apply knowledge of Sales Cloud and Commerce Cloud to align marketing efforts with overall business objectives.

Requirements:

  • Bachelor's degree in a relevant field.
  • Proven experience as a Salesforce Marketing Cloud Specialist.
  • Strong knowledge of MC Connect, API integration, SOQL, AMPscript, segmentation, HTML, DATAROMA, automation, Journey Builder, SFMC administration, and Customer Data Platform.
  • Familiarity with Sales Cloud and Commerce Cloud is a plus.
  • Excellent analytical and problem-solving skills.
  • Effective communication and collaboration skills.

Preferred Qualifications:

  • Salesforce Marketing Cloud Certification.
  • Experience with other Salesforce products and services.
  • In-depth understanding of marketing best practices and industry trends.


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