Senior Designer
2 weeks ago
About the Company
The Ayurveda Experience is America's largest online Ayurvedic house of brands that markets natural, herbal skincare, bodycare, haircare products and wellness supplements.
Advanced in 4 continents and having spread its wings in about 20+ countries, with over 1.3 Million customers from the US, UK, Canada, Australia, New Zealand, Germany, France, Italy and Spain and more with thousands of 5-star reviews.
We are PE Funded by several well-known funds and estimated value of the company is about 200 Million USD.We have notable investors likes Jungle Ventures, Fireside Ventures, Centrum Group, Anicut Capital, Singularity Ventures, Sharrp Ventures (Rishabh and Harsh Mariwala Family Office), Urmin Group, Emerge Capital, Riverwalk Holdings etc.
Design Lead / Senior Designer
We're looking for a talented designer to market our unique, artistically designed and effectivity- driven products to the Indian consumer.
You Will Need To
- Develop the brand and guidelines - from logos, fonts to colours and define suitable product packaging
- Create/design/develop marketing collaterals for the brand and work with copywriters and video editors for the same
- Build, mentor, and guide a team of designers to deliver branding and advertising collaterals
- Coordinate with vendors and ensure perfect QC is done on product packaging
- Oversee the overall aesthetics of the brand and ensure all visual/artistic/creative requirements of the brand are met swiftly.
- Suggest and develop multiple creative routes for ad testing with different consumer segments. Build a compendium of learnings for each product / consumer segment.
- Ability to communicate complex artistic concepts in easy-to-follow terms across teams
- Ability to create digital art/paint/develop other creative collaterals
- Software efficiency: Adobe Creative Suite, MS Office
- Excellent written and verbal communication skills
- Ability to be an excellent and efficient worker herself/himself and work with teams/lead other individuals at the same time
- Ability to stay focused and work hard and long in an intense environment
- Be completely committed to your projects
- Hunger for growth, rationality, patience and emotional maturity will be great assets for a candidate fit for this leadership role
- Ability to study competition and understand the nuanced creative requirements of the vast Nutrition space.
- Masters/Graduation from NID or NIFT
- Experience in branding/advertising/creative roles
- 4-7 years of proven brand/FMCG/D2C/agency experience in this field
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