Social Media Expert

7 days ago


Pune, Maharashtra, India Vinsys Full time

Roles And Responbilites:

  • Develop and implement a comprehensive social media strategy aligned with the company's goals and target audience.
  • Identify key social media platforms for the brand's presence based on audience demographics and industry trends.
  • Set clear goals and KPIs for social media campaigns, focusing on brand awareness, engagement, lead generation, and conversion.
  • Create compelling, highquality, and visually appealing content for social media platforms, including text, images, videos, and infographics.
  • Adapt content to fit the unique requirements and styles of different social media channels.
  • Collaborate with the design and content teams to ensure consistency in brand messaging and aesthetics.
  • Monitor and engage with followers, responding to comments, messages, and mentions in a timely and authentic manner.
  • Foster a positive online community by addressing customer inquiries, concerns, and feedback.
  • Initiate and participate in conversations relevant to the brand, industry, and trends.
  • Plan and execute paid social media advertising campaigns to target specific audiences and achieve marketing objectives.
  • Create ad copy, visuals, and landing pages optimized for conversions.
  • Monitor and analyze the performance of paid campaigns, adjusting strategies as needed for optimal results.
  • Monitor and analyze social media metrics using platforms such as Facebook Insights, Twitter Analytics, and Instagram Insights.
  • Provide regular reports detailing key performance indicators, insights, and recommendations for improvements.
  • Identify and engage with relevant influencers and partners for collaborations, partnerships, and comarketing initiatives.
  • Manage influencer relationships, ensuring that campaigns align with the brand's values and objectives.
  • Stay uptodate with the latest social media trends, tools, algorithms, and best practices.
  • Propose innovative ideas to keep the brand's social media presence fresh and engaging.

Requirements:

  • Must have experience in Facebook, LinkedIn, Twitter and Instagram Marketing.
  • Good knowledge about paid as well as organic social media activities.
  • Must have handson experience in paid marketing.
  • Good Communication Required
  • Willing to learn new things, stay upto date with current social media trends
  • Have good experience in social media tools

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.

Experience:

years of experience

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