Social Media Manager

1 week ago

Hyderabad, Telangana, India Gitsu Full time
Company Description

GITSU is a start up demi fine jewelry brand.

At Gitsu, we're on a mission to prove that buying better, wearing longer and doing better don't have to be mutually exclusive.

From our commitment to making the most sustainable jewellery we can by using semi precious materials, to the timeless style and endless versatility of our pieces, we are driven to making everyday demi fine jewellery accessible and affordable.

Role purpose


We're looking for a Social Media Manager to help take our social content to the next level, focusing on developing our social content strategy and working closely with the founder and other teams to ensure we're producing best-in-class, brand elevating ads to acquire new customers.

Social Media Manager is a key role at Gitsu where you will be responsible for managing different social media channels (Instagram, Facebook, YouTube, Pinterest etc) for Gitsu.

Also, you will be accountable for organic growth of these channels where you will drive all aspects of social media marketing such as follower growth, customer engagement, influencer strategies for Gitsu.


Key Responsibilities:

Monthly Calendar Planning:

  • Develop a content calendar that outlines the content for each day/week of the month.
  • Develop and implement an efficient content creation workflow, including ideation, production, coordination, and final review.
  • Work closely with Founder and Videographers to produce highquality content.
  • Collaborate on Monthly Analysis and reporting on the various platforms.

Experiment with Engaging Formats:

  • Stay updated on social media trends and algorithms to keep the content fresh and engaging.
  • Take basic photographs and short videos as required and do basic editing.
  • Experiment with different content formats, such as interactive posts, carousels, reels, stories, and other emerging formats.
  • Analysis and monitoring of content along with strategising on how to create better engaging content.

Content Scheduling and Publishing:

  • Use social media management tools to schedule and publish content at the most optimal times.
  • Monitor and engage with the community, responding to comments and messages on an everyday basis.

Influencer Marketing and Brand Collaborations:

  • Identify and engage with relevant influencers who can amplify our brand message.
  • Engage with individual content creators to create unique brandbased content primarily for awareness and engagement.
  • Negotiate and manage influencer partnerships and brand collaborations.
  • Ensure that influencer and collaboration content aligns with our brand and messaging

Customer Support & responsibilities:

  • Handle customer queries and complaints raised on social platforms like Facebook, instagram and Emails.
  • Connect with the customers through call / Email / Social platforms to provide the best possible resolution.
  • Assist in day to day operations by resolving any order related queries & refunds
What you'll bring

  • Basic editing skills on Canva for posts and videos.
  • Keen Eye for Aesthetics with proven ability to create attractive, engaging content
  • Experience at social media platforms (Meta and Instagram) for a relevant fashion and lifestyle brand
  • Content obsessed with a pulse and possess in depth knowledge of social media platforms (Instagram, YouTube, Pinterest, Facebook & etc ) and influencer marketing
  • Experience ideating, briefing, and capturing socialfirst content (video and still)
  • Experience working at a highgrowth startup or scaleup environment where you've had to be a scrappy selfstarter with a focus on iteration and pragmatism
  • A creative approach with a growth mindset, comfortable surfacing your own failures to drive learnings, knowing when to pivot, knowing when to persevere
  • Strong written and verbal communication skills (copywriting experience an asset)
  • An cando attitude and an aptitude for agility and problemsolving
To be successful at GITSU

  • You are a doer
  • You're a team player
  • You're humble
  • You are honest, straightforward and transparent
  • You want to get your hands dirty
  • You solve problems
  • You are resilient
  • You are flexible
  • You are entrepreneurial, smart, and passionate
  • If you don't know something, you say so. Then go figure it out quickly
  • You love working in a creative environment
  • You have a sense of humour
  • You are an insatiable learner

Qualifications:

  • 1+ years experience working in social media marketing, influencer marketing or equivalent role
  • Must have a strong social media presence or have successful pages that you currently manage.
  • Proven track record in growing brands on social media.
  • Educational Background: Bachelor's degree in Marketing, Communications, or a related field.

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