Content Marketing Specialist

1 week ago

India Remote Workmate Pty Ltd Full time
Job Description

This is a remote position.

Content Marketing Specialist

  • Full-time | 40 Hours per week
  • HMO
  • Monday to Friday, 8:00 PM - 5:00 AM Philippine Time

Objective Overview:

The Content Marketing Specialist at Summit Funding, Inc. will enhance the company's digital presence and customer engagement through innovative content writing. This role requires strong skills in writing, editing, and content management to support various marketing initiatives targeting potential borrowers, real estate agents, and prospective loan officers. The specialist will be instrumental in refining and delivering high-quality communication materials to foster the company's growth and market presence.

Responsibilities:

  • Press Releases:
    • Develop 5x press Releases per quarter (award submissions, brand journalism, trade-specific thought leadership articles).
  • Sales Team Marketing Library:
    • Create Single Flyers and booklets for various audiences and themes, including borrower and real estate agent loan product education and home buying education.
    • Develop Single Email and Single Social media copies.
  • Email and SMS Contact Strategy:
    • Write Top and Middle of Funnel loan borrower email prospecting campaign copies
    • Create copies for four different post funding email campaigns (including but not limited to drip emails educating borrowers post transaction, wealth starter kit emails, post-funding congratulatory emails with real estate agents)
    • Write copies for loan officers recruitment and agent prospecting campaigns.
  • Blog Strategy:
    • Write 500 to 700-word blog posts 4 to 6 times per month utilizing sources such as podcasts of company stakeholders, event summaries, and mortgage news/commentary.
  • Website Content Design:
    • Develop content for Summit Funding corporate and recruiting websites, event landing pages, and lead conversion pages.
  • Corporate Social Media Content:
    • Create graphic copies and captions for various paid campaigns, including recruiting and product strategies, as well as organic content posts.
  • Lead+ Wholesale Lending Content:
    • Create and update copies for a marketing library consisting of email and social media content about various loan products.
    • Take ownership of copies for the social media organic calendar (2-3x per week), press releases, and website content.

Goals and KPIs:

  • Q2 – Q4: Adherence to Summit's voice and tone, quality of product descriptions and trade vernacular, and ability to highlight why Summit is appealing to work for.
  • Q1 2025 onwards
    • Achieve contact strategy conversion rates for borrower transactions and agent referrals.
    • Social media CTR
    • CRO for social, email, transactional email, and web platforms.

Performance Objectives:

First 2 Weeks: Orientation, Integration, and Content Materials Audit

  • Complete onboarding, familiarize with Summit Funding's brand voice, and meet the marketing team.
  • Review existing content and prepare a report on areas for improvement.

First Month: Initial Creation of Marketing Collaterals

  • First set of email campaign copies created
  • First blog copy written
  • Collaborate on creating a social media calendar and develop social media captions

First 90 Days: Content Development and Deployment

  • Produce and launch targeted content for email campaigns, social media, and the company website.
  • Evaluate and tweak the process flow for materials creation.
  • Assess engagement metrics for various platforms.

First 180 Days: Performance Review and Optimization

  • Review the impact of strategies on engagement and lead generation.
  • Adjust content writing approach based on analytics and feedback.

First Year: Leadership and Innovation

  • Lead major projects such as educational video series.
  • Propose new content solutions to stay ahead of market trends.
Requirements
  • Proven experience in content writing within the financial industry, preferably in mortgage services.
  • A strong understanding of marketing metrics and knowledge of content strategies such as but not limited to direct response marketing and content design
  • Ability to produce diverse digital and print content, including video scripts, social media captions, and informative articles.
  • Excellent project management skills to handle schedules, resources, and stakeholder expectations.
  • Proficiency in audience targeting and buyer personas.
  • Effective keyword research skills.
Please click "I'm Interested" to access our application page to submit your application.
If you are encountering issues in attaching the documents to your job application, please send the files directly to and put in the subject line the position title of the role you are applying for.
Home-Based Requirements:
  • Fast and reliable wired internet connection of not less than 5 Mbps
  • Quiet, private home office free from noise background or distraction
  • Updated computer (desktop or laptop), excellent quality headset with microphone, and a working webcam
If you are looking for an exciting role without the hassle of the daily commute, then this job is perfect for you
Requirements
Key Requirements: Proven experience in content writing within the financial industry, preferably in mortgage services. A strong understanding of marketing metrics and knowledge of content strategies such as but not limited to direct response marketing and content design Ability to produce diverse digital and print content, including video scripts, social media captions, and informative articles. Excellent project management skills to handle schedules, resources, and stakeholder expectations. Proficiency in audience targeting and buyer personas. Effective keyword research skills. Please click "I'm Interested" to access our application page to submit your application. If you are encountering issues in attaching the documents to your job application, please send the files directly to and put in the subject line the position title of the role you are applying for. Home-Based Requirements: Fast and reliable wired internet connection of not less than 5 Mbps Quiet, private home office free from noise background or distraction Updated computer (desktop or laptop), excellent quality headset with microphone, and a working webcam If you are looking for an exciting role without the hassle of the daily commute, then this job is perfect for you

  • Content Marketing Specialist

    1 hour ago

    india Yocket Full time

    Yocket is India’s largest study abroad platform with a community of over 1.2 million aspirants, alumni and seniors. We are one of the largest players in the paid study abroad counselling industry. So far, we’ve secured over 10000+ admits for our students, with over 30% landing admits at the top 100 global universities. Yocket is on a mission to enable...

  • Content and Email Marketing Specialist

    2 months ago

    india Glam Steals Full time

    About GlamSteals: GlamSteals is a premier online platform dedicated to offering exclusive, time-limited deals on genuine, high-end luxury products. We are committed to delivering an exceptional shopping experience to our discerning clientele. As we expand our marketing efforts, we are looking for a talented Content and Email Marketing Specialist to join...

  • Content Marketing Specialist

    4 weeks ago

    india Remote Workmate Pty Ltd Full time

    Job Description This is a remote position. Content Marketing Specialist Full-time | 40 Hours per week HMO Monday to Friday, 8:00 PM - 5:00 AM Philippine Time Objective Overview: The Content Marketing Specialist at Summit Funding, Inc. will enhance the company's digital presence and customer engagement through innovative content writing. This role...

  • Content Marketing Specialist

    4 weeks ago

    india Remote Workmate Pty Ltd Full time

    Job Description This is a remote position. Content Marketing Specialist Full-time | 40 Hours per week PHP 50,000 - PHP 70,000 HMO Monday to Friday, 8:00 PM - 5:00 AM Philippine Time Objective Overview: The Content Marketing Specialist at Summit Funding, Inc. will enhance the company's digital presence and customer engagement through innovative content...

  • Content Marketing Specialist | ZR_391_JOB

    1 week ago

    india PeoplePartners Inc Full time

    Job Description This is a remote position. Job Overview:  The Content Marketing Specialist is responsible for developing and implementing content strategies to drive engagement, brand awareness, and lead generation. This role involves creating various types of content such as blog posts, articles, videos, infographics, social media posts, and more,...

  • Content Specialist

    2 months ago

    India Ecom Logistics Full time

    About the Role:   Job Title: Content Specialist Job Type: Full-time, Remote Salary: Competitive salary based on experience Working hours: 9 am to 5 pm Eastern time (Canada)   Job Summary: Ecom Logistics is one of the fastest growing asset-based third-party logistics companies in Canada, providing specialized Fulfillment, and Final Mile services on a...

  • Content Editor

    1 month ago

    india Pepper Content Full time

    Job Overview: We are looking for an experienced Content Editor/Reviewer specializing in finance to oversee the production and refinement of our blog content. In this role, you will be responsible for ensuring that our articles, blog posts, and other written materials meet high editorial standards, align with our brand voice and messaging, and provide...

  • Content Specialist

    4 weeks ago

    india Aissel Technologies Full time

    Aissel Technologies Aissel Technologies is a Software Technology Solutions and Business Research company with offices in Hubli & Bangalore, India, and Massachusetts, USA. Our enterprise-class software solutions cater to the business intelligence needs of industry-leading healthcare companies globally. Job Description We are looking for a Content...

  • Senior Content Editor

    5 days ago

    India Pepper Content Full time

    Job Overview Pepper Content ( ) is building a global content marketplace that brings companies and content creators together to scale up content marketing efforts for leading brands and enterprises. We are scaling up our operations rapidly, and the Senior Editor or Managing Editor will play a key role in ensuring high quality standards and an excellent...

  • Senior Content Editor

    6 days ago

    India Pepper Content Full time

    Job OverviewPepper Content (www.peppercontent.io) is building a global content marketplace that brings companies and content creators together to scale up content marketing efforts for leading brands and enterprises.We are scaling up our operations rapidly, and the Senior Editor or Managing Editor will play a key role in ensuring high quality standards and...

  • Imagekit - Content Marketing Specialist

    1 week ago

    India Nexthire Full time

    Role- Content Marketing Specialist Location-Remote Experience - 4+ YrsAbout the Role Content is a crucial part of our marketing strategy. Our content team of course owns growth of organic search traffic and leads; but also works to educate our customers and audience, and establish ourselves as a thought leader in our domain. We've established a strong...

  • Imagekit - Content Marketing Specialist

    2 weeks ago

    india Nexthire Full time

    Role- Content Marketing Specialist  Location-Remote  Experience - 4+ YrsAbout the Role Content is a crucial part of our marketing strategy. Our content team of course owns growth of organic search traffic and leads; but also works to educate our customers and audience, and establish ourselves as a thought leader in our domain. We've established a...

  • Content Marketer

    3 weeks ago

    india Orixcom Full time

    Your mission Content Strategy and Creation: Collaborate with the Marketing Manager to develop and orchestrate digital content strategy across our website and social media. Share content through various platforms, ensuring a strong web presence. Create well-researched content for publication online and in print. In collaboration with the SEO Specialist,...

  • Technical Content Specialist

    1 month ago

    India Beehive Learning Full time

    Company DescriptionAt Beehive Learning, our mission is to revolutionize the educational landscape by bridging the gap between traditional schooling and the skills demanded in today's competitive job market. We strive to foster equity in education by offering affordable, high-quality content that empowers learners from all walks of life to unlock their full...

  • Technical Content Specialist

    1 month ago

    india Beehive Learning Full time

    Company Description At Beehive Learning, our mission is to revolutionize the educational landscape by bridging the gap between traditional schooling and the skills demanded in today's competitive job market. We strive to foster equity in education by offering affordable, high-quality content that empowers learners from all walks of life to unlock their full...

  • Content Compliance Specialist

    2 months ago

    india Taboola Full time

    Curious about what it’s like to work at the world’s number 1 discovery platform as a Content Compliance Analyst? We’re glad you asked! What is the key purpose of a Content Compliance Specialist? As a Content Compliance Specialist, you play a pivotal role in ensuring adherence to legal regulations and client-specific guidelines for content...

  • Marketing Specialist

    4 weeks ago

    india Institech Inc. Full time

    Job Description Successful and growing Distributor of products for the printing industry is looking to hire a Marketing Specialist to improve the impact of the company's customer focused activities and to assist in the overall marketing strategy of the company. Essential Duties of the Marketing Specialist: Manage Website Functionality & Content including...

  • Marketing Specialist

    1 week ago

    India Institech Inc. Full time

    Job Description Successful and growing Distributor of products for the printing industry is looking to hire a Marketing Specialist to improve the impact of the company's customer focused activities and to assist in the overall marketing strategy of the company.Essential Duties of the Marketing Specialist: Manage Website Functionality & Content including an...

  • Marketing Specialist

    3 days ago

    india Institech Inc. Full time

    Job Description Successful and growing Distributor of products for the printing industry is looking to hire a Marketing Specialist to improve the impact of the company's customer focused activities and to assist in the overall marketing strategy of the company. Essential Duties of the Marketing Specialist: Manage Website Functionality & Content including...

  • Content Writer

    3 weeks ago

    india Marketing Infotech Full time

    Company Description Believers Destination is a one-stop hub for comprehensive marketing solutions. We offer a 360-degree approach, guaranteeing sales generation and setting us apart from traditional consulting agencies. Specializing in SEO, SEM, social media, and branding, our team crafts bespoke campaigns to empower clients, optimize performance, and...