Marketing Coordinator, Enterprise Solutions

1 week ago

Ahmedabad, Gujarat, India S&P Global Full time

About the Role:

Grade Level (for internal use): 09

In This Role, You Will:

Work on high visibility projects that provide valuable opportunities for professional growth and development.
Gain experience in building comprehensive marketing plans, utilizing a multi-channel approach to achieve impactful results.
Be an integral part of a team responsible for creating stand-out innovative, and strategic marketing initiatives.
Develop proficiency in leading industry tools such as Salesforce, Marketo, Workfront, Campaign Launchpad, Smartsheet, Wrike, Adobe, Bizzable, and more.
Collaborate with a creative, driven, and innovative global marketing team within a Fortune 500 company.
Cultivate your messaging and copywriting skills, while becoming familiar with the concept of brand voice.
Contribute to the creation of thought leadership content aligned with the customer journey.
Play a key role in driving the success and reputation of the marketing function within the larger commercial team

Responsibilities:

Nurture Campaigns:
Assist in developing and executing customer-focused messaging for nurture campaigns.

Event Support & Management:

Work closely with the marketing lead and events team to manage and support the execution of webinars, 3rd party and hosted events across EMEA and AMERS.

This includes pre-event communication, event strategy and logistics, attendee check-ins, post-event lead processing, and identifying opportunities for event optimization.

Digital & SEO:

Contribute to optimizing our digital footprint across all channels to ensure our content is discoverable and relevant to our customers' needs.

Help refresh digital campaigns to include remarketing, prospecting, and display advertising.

Social media:

Create engaging, informative, and shareable copy for social media posts, ads, captions, and headlines across S&P Global Market Intelligence platforms.


Metrics:

Learn the end-to-end lead process and analyse the performance of each tactic and channel to maximize reach and effectiveness.

Track engagement performance of social media posts and readership of published content to inform decisions on future topics and content mediums.


Cross-Functional Collaboration:

Collaborate with cross-functional teams (Events, Marketing Ops, Sales Ops, Education, Design, Compliance, Branding) to support project management and delivery of all marketing activities, providing timely updates.


Sales Enablement:

Assist in developing sales collateral and materials that help Sales teams effectively communicate the value proposition in line with customer workflows and the diagnostic selling approach.

What We are Looking For

Basic qualifications
Bachelor's or MBA Degree (Marketing, Communications, Business, or related field preferred)
Minimum 2+ years' experience working in a B2B marketing role or equivalent experience in the financial services sector.
Foundational understanding of the industries and markets covered by S&P Global Market Intelligence
Strong experience writing marketing copy that clearly communicates content focus, or a product's benefits and unique selling proposition.
Excellent communication skills (oral/written).
Familiarity with Salesforce CRM and Marketo marketing automation a plus
Strong organizational skills required to prioritize multiple work priorities and projects concurrently and meet established deadlines.
Ability to work in a fast-paced and changeable environment, and to collaborate with others beyond one's reporting line.
Preferred Qualifications
Long-term interest in a career in marketing

Comprehensive understanding of relevant client segment personas and the S&P Global Market Intelligence Enterprise Solutions products that support their workflows.

Can do attitude and excellent communication skills.

About S&P Global Market Intelligence


At S&P Global Market Intelligence, a division of S&P Global we understand the importance of accurate, deep and insightful information.

Our team of experts delivers unrivaled insights and leading data and technology solutions, partnering with customers to expand their perspective, operate with confidence, and make decisions with conviction.

What's In It For You?

Our Purpose:

Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology-the right combination can unlock possibility and change the world.

Our world is in transition and getting more complex by the day.

We push past expected observations and seek out new levels of understanding so that we can help companies, governments and individuals make an impact on tomorrow.

At S&P Global we transform data into Essential Intelligence, pinpointing risks and opening possibilities. We Accelerate Progress.

Our People:

We're more than 35,000 strong worldwide—so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence

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