Sales & Marketing Executive

2 weeks ago

Ahmedabad, Gujarat, India Lilavati Clinic and Wellness Full time

Whatsapp Resume on


Reports to:
Marketing Manager

Job Summary:

Key Responsibilities:

-
Strategy Development:

  • Develop and implement comprehensive marketing plans and strategies to promote hospital services.
  • Conduct market research to identify opportunities for growth and competitive advantages.
  • Collaborate with the marketing team to create campaigns and initiatives that align with the hospital's goals.
-
Campaign Management:

  • Oversee the planning, execution, and analysis of marketing campaigns across various channels (digital, print, social media, events).
  • Ensure all marketing materials adhere to brand guidelines and convey a consistent message.
-
Content Creation and Management:

  • Develop compelling content for brochures, newsletters, website, social media, and other marketing materials.
  • Work closely with the content team to ensure timely delivery of highquality content.
-
Digital Marketing:

  • Analyze digital metrics to optimize online marketing efforts and enhance user engagement.
-
Patient Engagement:

  • Develop initiatives to enhance patient engagement and satisfaction.
  • Coordinate community outreach programs and events to promote health awareness.
-
Vendor Management:

  • Liaise with external vendors and agencies to execute marketing activities.
  • Negotiate contracts and manage relationships to ensure costeffective services.
-
Reporting and Analysis:

  • Monitor and report on the effectiveness of marketing campaigns.
  • Utilize data analytics to measure campaign performance and make informed decisions.
-
Team Leadership:

  • Mentor and guide junior marketing team members.
  • Foster a collaborative and innovative team environment.

Key Performance Indicators (KPIs):

-
Campaign Performance:

  • Increase in patient inquiries and appointments generated from marketing campaigns.
  • Growth in social media engagement and website traffic.
-
Brand Awareness:

  • Improvement in brand recognition and reputation through surveys and feedback.
  • Increased media coverage and positive press mentions.
-
Digital Metrics:

  • Improvement in SEO rankings and online visibility.
-
Patient Engagement:

  • Increase in patient satisfaction scores.
  • Growth in participation in community outreach programs.
-
Return on Investment (ROI):

  • Positive ROI on marketing spend.
  • Costeffective vendor management and budget adherence.

Key Performance Requirements (KPRs):

-
Strategic Planning:

  • Ability to develop and execute effective marketing strategies.
  • Proven track record of successful campaign management.
-
Analytical Skills:

  • Strong analytical skills to interpret data and drive decisionmaking.
  • Proficiency in using marketing analytics tools.
-
Communication Skills:

  • Excellent written and verbal communication skills.
  • Ability to create compelling and persuasive marketing content.
-
Leadership and Teamwork:

  • Demonstrated leadership abilities and experience managing a team.
  • Strong collaboration and interpersonal skills.
-
Industry Knowledge:

  • Indepth understanding of the healthcare industry and market trends.
  • Knowledge of regulatory requirements and compliance in healthcare marketing.

Education:

  • Bachelor's (preferred)

Pay:
₹9, ₹33,159.80 per month

Schedule:

  • Day shift

Education:

  • Bachelor's (preferred)

Experience:

  • Lead generation: 1 year (preferred)
- total work: 1 year (preferred)

  • Marketing: 1 year (preferred)

Language:

  • English (preferred)

Work Location:
In person

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