Market Research Intern
1 week ago
Job Summary:
As a Market Research Intern, you will play a key role in supporting our market research initiatives and gaining practical experience in the field of marketing and consumer insights.
Responsibilities:
-
Data Collection and Analysis:
- Assist in collecting market data through various research methods, including surveys, interviews, focus groups, and secondary research.
- Organize and analyze research data using statistical analysis software, Excel, and other tools to identify trends, patterns, and insights.
Competitive Analysis:
- Conduct competitive analysis to assess the strengths, weaknesses, opportunities, and threats (SWOT) of competing products, brands, and companies.
- Monitor competitor activities, pricing strategies, marketing campaigns, and product developments to identify market opportunities and threats.
Consumer Behavior Research:
- Assist in studying consumer behavior, preferences, attitudes, and purchasing patterns through surveys, ethnographic research, and observational studies.
- Analyze consumer demographics, psychographics, and segmentation data to identify target markets and consumer segments.
Market Trends and Insights:
- Monitor industry trends, market developments, and emerging technologies to identify opportunities for innovation and growth.
- Summarize key findings and insights from market research studies and present actionable recommendations to stakeholders.
Report Writing and Presentation:
- Assist in preparing research reports, presentations, and visualizations to communicate research findings, insights, and recommendations effectively.
- Collaborate with team members to ensure the accuracy, clarity, and relevance of research deliverables.
Project Coordination and Support:
- Support project managers and research analysts in planning, executing, and coordinating market research projects from inception to completion.
- Coordinate logistics for research activities, such as participant recruitment, survey distribution, and data collection.
Quality Assurance and Documentation:
- Ensure the accuracy, completeness, and integrity of research data by conducting quality checks and validation procedures.
- Maintain detailed documentation of research methodologies, data sources, and analytical processes.
Qualifications:
- Currently enrolled in a bachelor's or master's degree program in Marketing, Business Administration, Market Research, or a related field.
- Strong interest in market research, consumer behavior, and marketing analytics.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and statistical analysis software (e.g., SPSS, R).
- Excellent analytical skills and attention to detail.
- Effective communication and presentation skills, both verbal and written.
- Ability to work independently and collaboratively in a team environment.
- Prior experience with market research tools, survey platforms, or data visualization tools is a plus but not required.
Job Types:
Full-time, Permanent
Pay:
₹5, ₹12,000.00 per month
Schedule:
- Day shift
Experience:
- total work: 1 year (preferred)
Work Location:
In person
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