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Search Engine Optimization Specialist

3 months ago

India QuillBot Full time

About us

Join forces with , a trailblazing platform dedicated to revolutionising the writing experience With a bold mission of 'Making Writing Painless', commands a staggering 40 million Monthly Active Users (MAUs) and dominates the rankings for competitive keywords in the industry.

Embark on an exhilarating journey alongside one of the most elite SEO teams in the business, where collaboration breeds innovation and growth knows no bounds. Seize this unparalleled opportunity to unleash your creativity, shape the future of writing, and elevate your professional journey to new heights

Job Title: ASO/SEO Specialist

Key Responsibilities:

ASO Responsibilities:

  • Develop and execute comprehensive ASO and Web Store Optimisation growth strategies utilizing industry-leading tools such as AppTweak, AppAnnie, etc.
  • Conduct regular audits and develop internal frameworks, processes, and best practices to optimize app store presence for both new and existing titles.
  • Test hypotheses and analyze data to improve conversion rates (CVR) and organic installs.
  • Work cross-functionally with Product, User Acquisition, and Analytics teams to align ASO efforts with quantifiable results such as retention, LTV, and ROAS.
  • Establish frameworks for measuring and reporting on ASO campaign performance, as well as its impact on the user acquisition funnel and overall performance.
  • Continuously monitor keyword rankings and organic performance, adjusting ASO strategies accordingly.
  • Stay informed about the competitive landscape through ongoing competitive analysis and research.

SEO Responsibilities:

  • Implement SEO Strategies: Execute SEO strategies devised by senior members to enhance organic search visibility and rankings for QuillBot's web platforms.
  • Keyword Research and Analysis: Perform keyword research and analysis under guidance to identify opportunities for content optimization and expansion.
  • Content Optimization: Collaborate closely with content creators to optimize website content for search engines, ensuring alignment with SEO best practices.
  • Technical SEO Audits: Assist in conducting technical SEO audits to identify and resolve issues that may impact search engine crawling and indexing.
  • Performance Monitoring: Monitor and analyze website performance metrics, including organic traffic, rankings, and conversions, and assist in providing actionable insights for continuous improvement.
  • Stay Updated with SEO Trends: Stay up-to-date with the latest trends and developments in SEO and search engine algorithms, and assist in adapting strategies accordingly.
  • Cross-functional collaboration: Collaborate with other teams, including Marketing and Content, to assist in ensuring SEO initiatives are integrated into overall marketing strategies.

Required Skills & Competencies:

  • 3 to 4 years of experience in ASO/SEO with a strong understanding of the app store ecosystem and search engine optimization principles.
  • Proficiency in platforms including App Store Connect, Google Play Store, AppTweak, Appsflyer, etc.
  • Analytical mindset with a data-driven approach, comfortable with data analysis, and proficient in Excel
  • Basic understanding of SEO principles and best practices.
  • Familiarity with SEO tools such as Google Analytics, Google Search Console, and keyword research tools such as SEMRush, and Ahref.
  • Basic knowledge of HTML and website structure.
  • Excellent analytical skills with the ability to interpret data and draw actionable insights.
  • Strong attention to detail and problem-solving skills.
  • Good communication skills and ability to collaborate effectively within a team environment.