Digital Marketing Executive

1 week ago


Mumbai, Maharashtra, India Schbang Full time

Experience:
2-4 Years of Experience in Digital Marketing.

Expectations:

As a Digital Marketing Executive for Brookfield, you will be responsible for developing andexecuting comprehensive digital marketing strategies to enhance the online presenceand engagement of the brand.

You will collaborate with internal teams and externalagencies to drive digital initiatives across various channels, ensuring alignment withBrookfield's goals and objectives.


Job Summary:

  • Develop and implement 360-degree digital marketing strategies to promoteBrookfield's brand and offerings.
  • Utilize Google Analytics to track and analyze website performance, includingevents, cohorts, conversion pixels, and tag manager implementation.
  • Oversee and optimize paid advertising campaigns across platforms such as GoogleAds, Facebook Ads, Publisher Ads, and
Ads.
  • Ensure SEO best practices, including on-page and off-page optimization, toimprove search engine rankings and organic traffic.
  • Ensuring optimal functionality on the website and a seamless user experiencewhile working with Design and Development teams.
  • Maintain and update content on the website using CMS platforms, ensuringaccuracy and relevance. Collaborate with the content team to create engaging andrelevant content for digital channels.
  • Manage assets such as Google My Business (GMB) listings to enhance localvisibility and engagement.
  • Collaborate with external agencies for SEO, performance marketing, websitemaintenance, and CRM management
  • Conduct market research and competitor analysis to identify opportunities andthreats in the digital landscape.
  • Provide regular reporting and insights on key digital marketing metrics tostakeholders.
  • Stay updated on industry trends and best practices in digital marketing, bringinginnovative ideas to the table.
  • Act as a smart and adaptable team member, ready to take on new challenges andresponsibilities as needed.

Requirements:

  • Bachelor's degree in Marketing, Communications, or related field.
  • 2-4 years of experience in digital marketing roles.
  • Proven experience in developing and executing 360-degree digital marketingstrategies.
  • Strong understanding of website front end and back end functionality.
  • Strong analytical skills with the ability to interpret data and make data-drivendecisions.
  • Proficiency in Google Analytics and other analytical tools
  • Strong understanding of SEM and familiarity with Google Ads, Facebook Ads,Publisher Ads, and
Ads.
  • Knowledge of SEO best practices for on-page and off-page optimization.
  • Working understanding of CMS platforms for website management and updates.
  • Experience with asset management platforms such as Google My Business.
  • Ability to work collaboratively with internal teams and external agencies.
  • Smart, adaptable, and willing to learn and grow in a dynamic environment.
  • Outstanding interpersonal abilities to interact with stakeholders and effectivelycommunicate the creative vision, concepts, ideas, and solutions
  • Proactive attitude with a willingness to take initiative and drive projects forward.


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