Senior Associate

2 weeks ago

Bengaluru, Karnataka, India Razorpay Full time

Razorpay was founded by and Harshil Mathur in . Razorpay is building a new-age digital banking hub (Neobank) for businesses in India with the mission is to enable frictionless banking and payments experiences for businesses of all shapes and sizes. What started as a B2B payments company is processing billions of dollars of payments for lakhs of businesses across India.

We are a full-stack financial services organisation, committed to helping Indian businesses with comprehensive and innovative payment and business banking solutions built over robust technology to address the entire length and breadth of the payment and banking journey for any business. Over the past year, we've disbursed loans worth millions of dollars in loans to thousands of businesses. In parallel, Razorpay is reimagining how businesses manage money by simplifying business banking (via Razorpay X) and enabling capital availability for businesses (via Razorpay Capital).

The Role

The Senior Associate SEO grows organic traffic with growth opportunities through strategy and execution of organic searches across desktop and mobile platforms. The senior associate must ideate and execute the Razorpay Organic strategies and tactics by working on Razorpay content properties. Should have comprehensive experience of doing keyword analysis, universe finalization, creating execution calendar for content publishing on properties, etc.

Roles and Responsibilities :

Develop and execute on page and content SEO strategies Analyze the keyword universe and develop SEO programs to target and rank different sets of keywords across properties Analyze top and bottom funnel keywords, ideate on targeting conversion and information intent keywords on core landing pages and content properties through various optimization methodologies. Must understand differentiation of keyword intent across properties to drive relevant users to the website. Recommend and implement SEO changes to the blog/learn, other website areas Own end to end ideation and execution of content initiatives for Razorpay Payments Prepare detailed analysis and keyword tracking reports Work closely with the SEO Manage and other SEO team members, product owners, product design, and engineering teams to ensure our SEO practices are up to date and are properly implemented Preparing detailed tracking reports on a weekly, monthly and quarterly basis Work closely with the content team to ensure articles are reviewed keeping in mind up to date SEO guidelines, that are aligned with the Razorpay vision

Mandatory Qualifications:

3-4 years of experience in SEO/ Digital Marketing Very strong technical knowledge of SEO across Google & Youtube Should have strong bias for being up to date with latest Google algorithm updates, latest tools, methodologies of doing optimizations, etc. Should have strong bias for experimenting with different optimization techniques including Generative AI, content creation and optimization, etc. Good knowledge and execution of HTML, CSS, page spread and other technical SEO parameters, etc. Deep understanding of evaluating data and insights from Google Search Console & Google Analytics Experience using SEO tools such as Ahrefs, SEMRush, Screaming frog, etc. Should have prior experience of managing Wordpress on frontend and backend, including publishing blogs, managing users, enabling features, plugins, etc. Should we well aware of wordpress features of Elemantor, Wordpress themes and SEO optimization plugins like rankmath, link whisper, Yoast, and other mandatory SEO plugins Excellent written and spoken communication skills Strong bias-for-action and ownership mindset Fintech and B2B background is preferred. Beneficial if the candidate understands startups, fintech and its ecosystem.

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