sfmc data cloud

2 weeks ago


Bengaluru, Karnataka, India Capgemini Full time

Job Description

Develop and implement integrated marketing automation solutions using Salesforce Marketing Cloud platform Collaborate with cross-functional teams to design and deliver solutions that meet business requirements Develop and maintain Salesforce Marketing Cloud integrations with external systems, data sources, and APIs Define and implement data integration strategies for importing and exporting data into/out of Salesforce Marketing Cloud Develop and implement responsive, dynamic, and personalized email templates and landing pages Ensure data quality and maintain data governance standards by building and managing Data Extensions, Segments, and Smart Capture Forms Analyze and interpret campaign performance metrics, providing insights and recommendations for optimization Stay up-to-date with the latest Salesforce Marketing Cloud features, releases, and trends in digital marketing and email marketing

Primary Skills

Minimum of 3 years of experience in Salesforce Marketing Cloud development and implementation Strong experience in developing responsive email templates and landing pages Experience and knowledge in Salesforce Marketing Cloud's various modules such as Email Studio, Journey Builder, Mobile Studio, Advertising Studio, and Social Studio Strong experience in Salesforce Marketing Cloud Interactions and APIs, AMPscript, SSJS, and SQL Proficient in HTML, CSS, and JavaScript/jQuery Familiarity with marketing automation, CRM systems, and sales and marketing processes Excellent problem-solving skills and attention to detail

Secondary Skills

Strong written and verbal communication, project management, and collaboration skills
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