Director Content

2 weeks ago


Bengaluru, Karnataka, India PeopleLogic Full time

AbouttheCustomer

CompanyisaSaaSsolution that automates employeetransportation.

AbouttheRole

Jobtitle:DirectorContent

AbouttheRole

TheDirector Content Marketing develop and drives our content strategycentered aroundour

keypillars ensures our content aligns with companys demand gen goals;all the while actingas

oureditorinchief.

WhatYoullDo

Develop cohesive strategy and produce engaging content across avariety of writtenand

multimediaformats (website ads video email case studiesetc.)

Craft campaign messaging that reinforces Companys differentiationand

communicatesvalue proposition in a relatable concretemanner

Own the content calendar making sure we have a consistent drumbeatof contentacross

allchannels

Serve as goto writer and editor taking accountability for qualityassurance onexternal

communications

Research and write longform content assets (white papers eBooksresearchreports)

Research write/prepare thought leadership content (longformarticlesspeaking

opportunities)

Optimize content for SEO and oversee/implement best practices toimprovesearch

rankings

WorkLocation:

Bangalore

WorkExperience:

710Yearsofexperience

Backgroundand Requirements

JobRequirements

WhatYoullNeed

Bachelors degree in Marketing Communication Journalism Business orrelateddiscipline

710 years of experience in contentdevelopment.

Strong creative writing ability experience with storytelling withcustomer stories anddata

Understands brand including identity tone and style and can act asbrand steward across contentdevelopment.

Passion for telling compelling stories with data and industryinsights.

Deep understanding of content strategy and SEO including tacticalexperience

Experience creating content for accountbased marketing (ABM)campaigns a strongplus

SEO ,DIRECTOR


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