Manager - Product Marketing

1 week ago


Ahmedabad, Gujarat, India Ishan Technologies Full time
Product Marketing Manager

Responsibilities:
  • Collaborate closely with the engineering team to create compelling product messaging, collaterals, and impactful presentation decks to effectively communicate product features, benefits, and value propositions.
  • Plan, develop, and execute customer outreach email campaigns to promote new products, updates, and features.
  • Regularly update and create sales collaterals and case study documents.
  • Proactive and self-motivated to understand and self-learn about new solutions and products.
  • Create customer capability decks and curated customer presentations.

Key Performance Indicators (KPIs):
  • Product Messaging and Deck Creation: Measure the effectiveness of product messaging and presentation decks in conveying product value and driving understanding among internal stakeholders and external audiences.

Customer Outreach Communication:

Monitor the performance of customer outreach email campaigns in terms of open rates, click-through rates, conversion rates, and overall engagement to assess effectiveness and optimize messaging strategies.


Product-Wise Demand Generation:

Create compelling messaging that drives demand generation, monitor, analyze performance with Demand generation.


  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • MBA preferred.
  • 3-4 years of experience in product marketing, preferably in a technology company.
  • Onsite job requirement.
  • Excellent communication and presentation skills, with the ability to effectively articulate complex concepts to both technical and non-technical audiences.
  • Product marketing certification would be an added advantage.
  • Strong project management skills with the ability to prioritize tasks and meet deadlines.
  • Demonstrated ability to work cross-functionally with engineering, sales, and other teams to achieve business objectives.

Ahmedabad, Gujarat, India


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