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Senior Marketing Executive

4 months ago

Mohali, Punjab, India Corporate Resources Full time
Job Description
  • Ensuring that plans and messaging are aligned with business strategy, reinforce brand positioning, and are delivered effectively to targeted audiences.
  • Developing strategies and tactics to attract prospective employees and boost recruitment success.
  • Perform competitive analysis to evolve branding.
  • Produce valuable and engaging content for our website and blog that attracts and converts our target group.
  • Supporting integrated marketing and communications across various channels and vehicles internal, external, PR, digital, social, web, etc.
  • Acting as a brand champion both internally and externally and ensuring full compliance with the brand guidelines and messaging across all solutions
  • Collaborating with different stakeholders to ensure successful implementation of strategic marketing plans, including defining success criteria, measuring the effectiveness of initiatives, and reporting on results.
  • Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders.
  • Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events.
  • Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
  • Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.
  • Industry
  • Insurance
  • Functional Area
  • Sales, Retail, Business Development
  • Job Role
  • Sales / BD Manager
  • Job Type
  • Permanent
Qualification
  • UG Qualification
  • Any Graduate - Any Specialization
  • PG Qualification
  • Any Post Graduate - Any Specialization
  • Doctorate
  • Doctorate Not Required - None
Desired Candidate Profile
  • Strong Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate.
  • Prior experience in a similar role.
  • Good knowledge of various aspects of marketing, including brand marketing, PR, content management, digital marketing & Performance Marketing
  • Excellent written & verbal communication skills.
  • Able to thrive in matrix environments and are adept at building relationships with different stakeholders.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
  • Experience in setting up and optimizing Google AdWords campaigns.
  • Up to date with the latest trends and best practices in online marketing and measurement
  • Creativity and commercial awareness.