Content Writer
1 week ago
Job Description:
Aptimized's marketing team is looking for a content writer who understands web writing, SEO best practices, and brand-centered storytelling. They will craft various content types — including website copy, blog posts, social posts, and product descriptions — that address our target audiences and promote our brand. They will research industry topics and trends, optimize content for organic search, revise and edit pieces, and collaborate with other writers and marketers to ensure brand consistency. Ideal candidates will be creative, strategic, detail-oriented, and able to meet deadlines.
Objectives of this role:
- Produce quality writing that connects with target audiences, boosts engagement, and enhances brand awareness
- Promote Aptimized's mission and vision through clear, compelling content
- Generate pitches based on current events and market trends
- Increase website traffic by following SEO best practices
- Complete writing assignments within project specifications and deadlines
- Market products and services through blog posts, ebooks, email, and more
Responsibilities:
- Write content that promotes our products and services
- Conduct in-depth research and convey findings with accuracy
- Revise and edit content before publication
- Stay current on marketing and general industry trends to augment content development
- Work with content strategists to build editorial calendars
- Collaborate with team members to ensure alignment and consistency in branding, style, and messaging
Skills and qualifications:
- 3-5 years of experience in writing marketing content
- Exceptional written communication skills
- Impeccable use of grammar, punctuation, and spelling
- Strong attention to detail
- Ability to meet tight deadlines
- Creative and strategic-thinking skills
- Proficiency in web-based research and SEO best practices
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