Marketing Analytics Lead

2 weeks ago

Gurgaon, Haryana, India Colt Technology Services Full time

Colt provides network, voice and data centre services to thousands of businesses around the world, allowing them to focus on delivering their business goals instead of the underlying infrastructure.

Marketing Analytics Lead

Job Id: 34483

Duration- 8 Months Contract

Location: Gurgaon/ Bangalore

Function: Transformation & Enablement

Reports to: Director, Customer and Sales Enablement Operations

Role purpose

To support business decisions of the sales, marketing and CRM functions by ensuring actionable and accurate business reporting, while providing analytics which enable the teams to manage and drive performance

Key accountabilities

  • Supporting ad-hoc tasks within Sales Reporting and Analytics function.
  • Provide sales, marketing and CRM teams with appropriate reporting / analytics to enable them to manage their business on a day to day basis and drive improvements in performance
  • Design effective models for ad-hoc analysis and providing simplified/meaningful reporting.
  • Propose improvement initiatives based on analysis provided
  • Support new GTM Segmentation and its implementation
  • Support critical projects to help business decision making
  • Maintain a regular housekeeping process to ensure our reporting is timely updated and generally in constant control
  • Ensure data accuracy within the Qlik Dashboards tool and subsequent reporting of key metrics, OKRs and KPIs
  • Working closely with other areas in sales, marketing and CRM to ensure that data insights to businesses are insightful and consistent
  • Support initiatives, such as vertical campaigns, TML generations and Buzz days/weeks, etc. and measurement of effectiveness of various campaigns
  • Ad-hoc request and pro-activeness of intents

Role specific requirements

Skills & Experience

  • Relevant experience in marketing analytics domain (preferred)
  • Experience of a sales organisation and sales processes
  • Ability to perform and prioritise multiple tasks seamlessly with excellent attention to detail
  • Ability to work with individuals of different nationalities, backgrounds and levels within the organisation
  • Good levels of written and verbal communication skills
  • Demonstrated proactive approaches to problem-solving with strong decision-making capability
  • Demonstrated ability to achieve high performance goals and meet deadlines in a fast paced and ever-changing environment where there is often uncertainty demonstrating flexibility to work after hours if required
  • Forward looking thinker, who actively seeks opportunities and proposes solutions
  • Understanding of how customer data is structured in the systems
  • Understanding of data segmentation and reporting within a CRM and Visualization tool (Qlik preferred)
  • Good analytical skills and ability to provide actionable insights from data
  • Advanced in Microsoft Excel
  • Solid understanding of the sales lifecycle

Qualifications

  • Any graduate degree
  • Graduate/ Post Graduate Degree in Marketing is Preferred

About Colt

At Colt, we provide world-class network and voice connectivity across Europe, Asia and North America's largest business hubs. We've been specialists in our field for nearly three decades - and we've won awards for being a technology innovator and pioneer. We go above and beyond to deliver extraordinary connections to help our customers succeed, and we have the industry leading net promoter score (NPS) to prove it.

What is it like working with us?

As well as our competitive salaries and incentive plans, we have lots of flexible benefits and local rewards packages. We also know that a work life balance is important, and our people say it's one of the great advantages of working at Colt.

Inclusion is at the heart of our culture here at Colt. From day one, you'll be encouraged to be yourself as we believe that's what helps our people to thrive. We welcome people with diverse backgrounds and experiences, regardless of their gender identity or expression, sexual orientation, race, religion, disability, neurodiversity, age, marital status, pregnancy status or place of birth.

Please speak with a member of our recruitment team if you require adjustments to our recruitment process to support you. For more information about our Inclusion and Diversity agenda and activities, please click here.

Our values

We live by our Colt values every day, whether we're launching new projects or solving problems together. Our values represent how we behave and are integral to our culture.

We know people matter

Whether it's a customer, a partner or an employee, we build relationships based on trust, honesty, respect and integrity. We value diversity and strive to be more inclusive so everyone has the freedom to speak up, be heard and thrive.

We always find a better way

By staying one step ahead we empower our customers to succeed through the power of connectivity. We're swift to adapt and take responsibility for the promises we make.

We win together

We believe in the power of many and stand shoulder to shoulder with customers, partners and colleagues collaborating on ideas, sharing risks and recognition among all. When we make a decision we understand its impact, and rally behind the decision to make it a success.

We can change the world

We want to make the world a better place. Better connected, more sustainable, fairer for all. We use what we have - passion, technology and connectivity - to create good.

Visit to find out more.

Read more about the great work that we've done to Open Up and put Diversity & Inclusion at the forefront of our people agenda

What we offer:

Colt is a growing business that is investing in its people. We offer skill development, learning pathways and accreditation to help our people perform at their best, regardless of role and location.

In addition to offering competitive salaries and incentive plans, a range of benefits and local rewards packages are offered to staff. Colt recognizes the importance of a work life balance.

Some benefit examples are:

•Flexible working and relaxed dress code

•Two days annually to spend on volunteering opportunities
•Access to Online-learning Platform

•Business mentoring

Inclusion, and valuing diversity of thought and experience, is at the heart of our culture here at Colt. From day one, you'll be encouraged to be yourself as we believe that's what helps our people to thrive. We welcome people with diverse backgrounds and experiences, regardless of their gender identity or expression, sexual orientation, race, religion, disability, neurodiversity, age, marital status, pregnancy status or place of birth.

Please speak with a member of our recruitment team if you require adjustments to our recruitment process to support you. For more information about our Inclusion and Diversity agenda and activities, please click here

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