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Head - Search Engine Optimization - B2C eCommerce

3 months ago

Bengaluru, Karnataka, India Recruit Elite Full time

Head - SEO - B2C/eCommerce



Role & Responsibilities:



  • Architect and implement comprehensive SEO strategies customized to enhance redBus's visibility and organic discoverability, directly contributing to our goal of democratizing bus travel.
  • Lead, guide, and expand a specialized team of SEO experts, creative content developers, and tech professionals, fostering a culture of innovation, accuracy, and operational excellence.
  • Conduct thorough keyword research and competitive analysis, developing content plans and initiatives that resonate with our diverse user base and their specific travel requirements.
  • Drive inclusive optimization initiatives, covering onsite and offsite SEO aspects, including technical enhancements, content refinement, and strategic link building campaigns.
  • Promote a collaborative spirit, collaborating closely with our engineering teams to seamlessly incorporate SEO best practices in website structure and feature releases.
  • Utilize detailed analytics to monitor, analyze, and guide SEO performance, translating insights into actionable tactics for continuous enhancement and sustainable growth.
  • Adapt to the changing SEO landscape with agility and foresight, employing innovative strategies to uphold and enhance our search engine rankings.
  • Manage the SEO budget strategically, optimizing expenditure to maximize ROI across SEO and content marketing endeavors.
  • Enable the SEO team through knowledge sharing and skill enhancement opportunities, fostering a culture of continuous learning and top-tier performance.
  • Cultivate cross-functional partnerships, integrating SEO expertise into marketing and wider business strategies to amplify our overall influence.