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Content Writer

4 months ago


Mumbai, Maharashtra, India TeamLease Edtech Full time

About TeamLease Edtech

TeamLease Edtech is India's leading learning solutions company providing comprehensive services across Universities and Corporates: We help Universities launch, run and manage their own Online Programs, help Institutes improve the employability of their students through our skilling programs, and help Corporates upskill & reskill their workforce to improve productivity and build a talent supply chain. TeamLease EdTech provides a modular multi-modal classroom model of learning that works across multiple classrooms - Online, Onsite, On-Job, and Virtual to provide a seamless learning experience to the learner. TL Edtech has an exclusive partnership with 40 of India's largest Universities across 16 Indian states, trains 3.5 Lakh students on its platform through 9 Indian languages, works with 4500 corporates in their upskilling/skilling initiatives, and manages over 200 degree, diploma, certificate programs.

Role and Responsibilities:

  • Produce creative ideas for digital campaigns as well as individual pieces of communication such as emailers, brochures, banners, website content, etc.
  • Write clear, attractive copy with a distinctive voice. Interpret copywriting briefs to understand project requirements and communicate to the designers
  • Create compelling and engaging social media content to drive traffic and expand our clients' digital footprints
  • Create daily content for multiple social media platforms
  • Strategize content based on consumer & competition research
  • Proactively engage users with relevant and innovative campaigns
  • Communicate with clients on service expectations and feedback
  • Editing and proofreading content for errors and inconsistencies

Functional/Technical skills:

● 4-5+ years of relevant ad campaign and copywriting experience

● Deep understanding of major social media platforms

● Demonstrated ability to attract, retain, and grow an audience through the use of compelling video and ad content

● Excellent written, verbal and presentation skills.

● Impeccable attention to detail, excellent grammar and copy-writing skills

● Can give very specific instructions to designers and video editors to produce impactful creatives.

● Understands what works on social media and can work with the B2C (lead generation) team to generate good quality (and quantity) traffic through various platforms.