PPC Executive

6 days ago


Mohali, Punjab, India Smartz Minds Full time
A PPC Executive is a crucial member of the digital marketing team responsible for managing and optimizing PPC campaigns.

Key aspects of the job include:

  • Creating and implementing PPC strategies to achieve campaign objectives.
  • Conducting keyword research and analysis for effective ad targeting.
  • Monitoring and optimizing campaign performance to maximize ROI.

PPC Executive Responsibilities
Job Brief

In this role, a PPC Executive is responsible for:

  • Participate in forming effective paid search strategies
  • Launch and optimize various PPC campaigns
  • Oversee accounts on search platforms (e.g. Google AdWords, Bing)
  • Be involved in keyword selection and audience targeting
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for management (e.g. dashboards)
  • Write attractive and concise copy for adverts
  • Suggest and develop new campaigns across multiple channels
  • Maintain partnerships with PPC ad platforms and vendors
  • Find ways to reduce risk of click fraud
  • Keep abreast of PPC and SEM trends

Requirements and Skills:
To excel in the role of a PPC Executive, individuals should possess the following:

  • Bachelor's degree in Marketing, Advertising, or related field.
  • Proven experience in managing PPC campaigns across different platforms.
  • Working knowledge of analytics tools (Google Analytics, Google Trends, Keyword Planner, WebTrends, etc.)
  • Strong analytical skills with the ability to interpret campaign data.
  • Excellent communication and collaboration skills.
  • Certifications in Google Ads and other relevant platforms (preferred).

Pay:
Up to ₹40,000.00 per month

Schedule:

  • Day shift
  • Monday to Friday
  • Morning shift

Supplemental pay types:

  • Performance bonus
  • Yearly bonus

Experience:

- total work: 1 year (preferred)

Work Location:
In person
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