Brand Ambassador

7 days ago

Delhi, Delhi, India Campari Group Full time

Date:
Jun 21, 2023- Location: New Delhi, National Capital Territory, IN- Additional Location:

  • Function: Sales
  • Seniority Level: Mid-Senior level
  • Employement type:


 Workplace Type: Hybrid
  • Company: Campari India Private Ltd
    Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. Global Priorities, the Group's key focus, include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey e Grand Marnier.
The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry.

It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas.

The Group's growth strategy combines organic growth through strong brand building and external growth via selective acquisitions of brands and businesses.


Headquartered in Milan, Italy, Campari Group owns 18 plants worldwide and has its own distribution network in more than 20 countries.

The Group employs approximately 4,000 people.

The shares of the parent company, Davide Campari-Milano N.V (Reuters CPRI.MI - Bloomberg CPR IM), have been listed on the Italian Stock Exchange since 2001.


The Business Unit Asia and Pacific is the most dynamic and diverse of the Group. We operates directly in markets like China, Australia and India and through partnerships in the likes of South Korea, Japan, Vietnam, Singapore and Indonesia. Campari Group has great ambitions in Asia, and India will play an instrumental role in expanding the Group's business in this continent.

General Description of the Role


Build the profile of CG brands through engaged customers and facilitate consumer trial of Campari Group brands through our key accounts.

Build the understanding and preference of Campari Group brands through training of distributors sales team, bartenders and end consumers. Training will be in line with the content, templates and structure of the Campari Academy on
- and offline.


Work with the distributor team to execute the on premise Go To Market (GTM) plans that flow from the brand plans.


Key Responsibilities and Activities

  • Finding and developing new markets and improving sales
  • Contacting potential clients to establish rapport and arrange meetings
  • Builds market position by locating, developing, defining, and closing business relationships
  • Support the activation of the On Premise & Off Premise following Must Win Battle plan
  • Activate Brand Specific Strategy following Perfect Store 6 levers
  • Raise beverage knowledge and capability within local distributor, on & off trade channels and educate employees on Campari Group portfolio including product attributes, history and usage
  • Working closely with marketing team / CCM team, support on premise and industry focused activation sessions and events
  • Support brand activation at trade and consumer events end to end execution and ownership of events & activations
  • Educate consumers through public consumer facing events
  • Conduct market visits with the sales team to understand challenges/opportunities as well as train the sales force on the job, 100%++ in market role
  • Execute Campari Academy online and offline programs for Campari Group brands targeting both trade and distributor, leveraging in line with Must Win Battle
  • Work closely with Campari Brand Manager, Regional Brand Ambassador, and other relevant local Campari employees to build Campari Group volume and share in key accounts
  • Contribute to

Social Media:
be trained on how to create content, to be shared with Regional team for content posting. Liaise with select On Premise account on UGC content creation; support regional team on which local On Premise accounts to amplify on our Social media page

  • Trade media print media contribution where required with relevant approvals from the Marketing Director
  • Develop Universe List and Hunting List regularly, aligned with Direct Manager & Local Distributor
  • Weekly and monthly reporting on activations/trainings done incl. KPI's through appointed tools.
  • Own and excute Bar Takeovers across relevant outlets / cities
  • Have a strong online presence
  • InstagraM/FB and build a trade consumer community on CG Brands

Key Relationships

_Internal:
_Reports to Commercial Manager, (Local Market)

The BDM as well have dotted line reporting to the Regional On Premise Channel Manager SEA & India

The BDM will work closely with Campari's local team in developing key customer activations and campaigns.

_External:

_

_ _The BDM will have dotted line reporting to the Alchemy General Manager and will support the local sales team in developing key customer relationships.
Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment.

Our employment policies and practices ensure

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