Ecommerce Specialist

1 week ago


Mumbai, Maharashtra, India OktoBuzz Full time
JOB ROLE - Team Leader - Digital Commerce Expert

Location:
Andheri (East)

Responsibilities:

  • Plan and execute diverse B2C marketing strategies on different platforms, such as Google Ads, Meta Ads, Snapchat Ads, YouTube Ads, Amazon ads, Flipkart, and various e-commerce channels. (Experience in hands-on campaign management is vital)
  • Collaborate with e-commerce and express delivery websites' partners to enhance visibility and performance. (Establishing strong partnerships with vendors is crucial)
  • Enhance product presentations on portals like Amazon, Nykaa, Myntra, and other e-commerce platforms to boost search rankings and conversion rates. (Understanding of SEO best practices is an advantage)
  • Utilize web analytics tools like GA4, GTM, Shopify, etc., for tracking campaign efficacy, attaining customer insights, and refining marketing tactics. (Proficiency in data analysis is a must)
  • Stay updated on the latest B2C marketing trends and technologies to ensure competitiveness in our campaigns. (A dedication to continual learning is essential)

Work Experience:
3-4 years of relevant experience

Skills Required:

Marketing & Advertising:

  • Paid Advertising Management: Proficiency in creating, managing, and optimizing advertising campaigns on platforms like Google Ads, Meta Ads, Snapchat Ads, YouTube Ads, Amazon ads, Flipkart, and other e-commerce channels.
  • Vendor Management: Capability to establish and manage associations with partners from e-commerce and express delivery platforms.

SEO & Listing Optimization:

  • Search Engine Optimization (SEO): Understanding of top E-commerce SEO strategies, especially for product listings on platforms like Amazon, Nykaa, Myntra, and other e-commerce platforms.
  • Listing Optimization: Knowledge of optimizing product listings for enhanced search ranks and conversion rates.

Web Analytics & Data Analysis:

  • Web Analytics Tools: Proficiency in utilizing web analytics tools like Google Analytics 4 (GA4), Google Tag Manager (GTM), Shopify, etc. Familiarity with other tools is a plus.
  • Data Analysis: Strong analytical abilities to interpret data from web analytics tools, acquire customer insights, and enhance marketing strategies.

Additional Skills:

  • Communication & Collaboration: Outstanding communication and collaboration skills to work efficiently with internal teams and external partners.
  • Creativity & Data-driven Approach: A mix of creativity in crafting engaging campaigns and a data-focused strategy for optimization.

Qualification:
Graduate in any discipline.



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