![Newton School](https://media.trabajo.org/img/noimg.jpg)
Social Media Associate
1 week ago
ABOUT NEWTON SCHOOL**Come be part of a rocketship that's creating a massive impact in the world of education
On one side you have over a million college graduates every year with barely 5% employability rates and on the other side, there are thousands of companies struggling to find talent.
We have a strong core team consisting of alumni from IIT's and IIM's, having several years of industry experience in companies like Unacademy, Inmobi, Ola, Microsoft - among others.
On this mission, we are backed by some of the most respected investors around the world, - RTP Global, Nexus Venture Partners and a slew of angel investors including CRED's Kunal Shah, Flipkart's Kalyan Krishnamoorthy, Unacademy and Razorpay founders, Udaan's Sujeet Kumar among others.
Responsibilities:
- Ideate, manage, and execute social media strategies on leading social media platforms such as Facebook, Instagram, LinkedIn, and Twitter to drive brand awareness, engagement and lead generation.
- Ensure brand coherence and strict adherence to brand guidelines on such platforms
- Drive and elevate engagement levels across Newton School's social media sites through compelling content and interactive initiatives.
- Create lowtouch programs to promote content across channels, with a key emphasis on social media channels
- Understand the impact of content on overall customer engagement and prioritize accordingly
- Produce highquality video content for our social media platforms (e.g., Instagram and YouTube) that aligns with our brand's voice and messaging.
- Take the lead in Online Reputation Management (ORM).
- Collaborate with the team to create and curate shareable content—text, images, and videos—that aligns with the brand's voice and resonates with the target audience.
- Demonstrate a collaborative spirit, offering constructive feedback to the design team.
- Experience in video production (shooting, acting, presenting, scripting) is a plus
Requirement / Skills Required:
- Graduated from a relevant degree program (e.g., Marketing, Communications, Film, or related fields).
- Minimum of 13 years of proven expertise working as a Social Media Strategist or in a comparable role in a B2C brand.
- Strong understanding of social media platforms and trends.
- Proficient in crafting compelling written and verbal communication, with the ability to create engaging and clickbaity content.
- Understanding of influencer marketing, with handson experience in orchestrating and managing successful influencer collaborations.
- Ability to work independently and meet deadlines.
- Attention to detail and a commitment to producing highquality work.
- A portfolio or examples of previous video content creation is a plus
- Experience with an edtech company is a plus.
- Demonstrated capacity to work independently, handling multiple projects and consistently meeting deadlines.
Our Way Of Working
- An opportunity to work on something that really matters.
- A fastpaced environment to learn and grow. High transparency in decision making.
- High autonomy; freedom to take risks, to experiment, and to fail.
- Market competitive salary.
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