Director - Data Consulting- Media Agency

1 week ago

Gurgaon, Haryana, India Merito Full time
Job DescriptionAbout the Company -We create the data products & technology that make advertising work better for people.

We are a global data products and technology company, purpose-built for an era that demands a new approach to data management, usage, and brand growth.

Data is the fuel that powers growth.

The companies who best leverage data are creating unbeatable advantages over their competitors while simultaneously connecting with customers more effectively.

Our goal is to help future-focused businesses use their data in ways that meet savvy customers' expectations while building trust and understanding.

We are over 700 strong in 17 markets around the world and we offer a modular product suite, empowering marketers to drive sustainable, data-enabled growth.


We help clients leverage the power of Google's Marketing and Cloud platforms, Martech technologies to transform their marketing organizations and accelerate growth.

With access to expert consultancy services and a deep bench of specialized skills, we deliver what marketers need to compete effectively, increase efficiency, and drive growth.

We are well known for our open, transparent, and honest relationships with clients. We identify opportunities for innovation while remaining firmly grounded in business reality.

We demystify complex tasks and impart knowledge without hype or pretense, and we shape marketing ecosystems to drive growth through the intelligent application of data and technology.

Most importantly, we speak in specifics and get the job done.

About the role -As Director, Data Consulting, you will be driving the implementation of Data solutions for client projects.

You will help design, scope and deliver right-fit audience & data strategies, leveraging the Technology & Analytics teams to support the implementation of your recommendations.


Working closely with the Head of Data Consulting, you will have expertise to set strategic vision and roadmap for digital transformation and improved consumer experience backed by best practices for utilising first party data through frameworks of acquisition, enrichment, activation & measurement.

You will also have extensive consultative experience and a strong understanding of the changing landscape on identity resolution, data privacy, governance & ethics.

What your day job looks like -·- Support Data solutions team on client brief understanding, gathering requirements and drafting responses, working with the analytics & technology directors to develop tailored solutions using proprietary or partner technologies

  • -Conduct client data & technology audits for development of audience strategies
  • - Deliver detailed digital transformation roadmaps to support audience activation, provided in a client-ready format
  • - Project manage all signed-off SOW's, from initiation to closure and ensure effective delivery
  • - Work closely with agency planning teams to identify opportunities for clients within CDAT service scope
  • - As the SME on data marketplaces, be the POC for buying teams with enquiries on data strategy for media activation (source, validate, build).
  • - Develop agency data 'champions' in your respective market, through training and enablement programs covering Identity resolutions, data governance and ethics policies, as defined by our global and legal teams
  • - Work with the Regional & Marketing teams to create & deliver Learning & Development sessions on our partner solutions to buying and agency teams.
  • - Lead and develop key relationships with relevant data & technology partners, working with investment & agencies to deliver opportunities that support our client and internal requirements.
  • - Any other ad-hoc projects or tasks relevant to the position.
  • -Build a great working relationship with your team, market teams and client team, operating seamlessly together to deliver success for our clients, across the briefing, booking, set up, optimisation and reporting processes.
Requirements

What you'll bring -·- Bachelor's degree in a relevant quantitative field (Engineering, Computer Science, Analytics)

  • - 10+ years in a media, data & technology consulting role, with expertise around developing client data strategies (eg CRM, 1st party, 3rd party, CDP/DMP's) for activation
  • -Thorough understanding of digital marketing channels (specifically search, social & programmatic) & digital media metrics
  • - Expert knowledge on the data landscape and relevant topics within the industry
  • - Be a strategic problem solver, with the ability to understand client business challenges and develop creative, effective & measurable solutions
  • - High-level stakeholder management capabilities, who can influence a diverse range of teams and individuals
  • - Experienced trainer, having worked with marketing teams to deliver learning & development programs.
  • - Outstanding communication skills, both written and verbal. Must be comfortable presenting to clients if needed.
  • - Strong data & tech partner management capabilities, with established relationships in place with key partners (eg Data onboarders, aggregators, panel providers, Martech providers such as Salesforce, Adobe, etc)
  • -Highly organised, detail orientated, QA-focused with demonstrated project management capabilities
  • -Flexibility to work in a cross-functional team but also have the initiative to problem solve independently
  • -The following will be highly regarded:
  • Certifications (in addition to demonstrated experience) with Marketing Technology platforms (eg SFMC, AEC)
  • Advanced knowledge of clean room solutions
  • Hands-on experience in either a technology or analytics role, within an agency or management consulting firm.
  • Commercial experience within Data & Tech consulting (eg package service offerings to generate revenue, develop ratecards, SOW's etc)
RequirementsDigital Branding Media Solutions

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