Paid Media Specialist

2 weeks ago


Delhi, Delhi, India smartworkingio Full time

Job Title:

Paid MediaSpecialist

Roles Responsibilitiesand Daily Tasks:

Listed in order ofimportance:

  1. Develop and manage datadriven paidadvertising campaigns across platforms like all types of Google AdsMicrosoft Advertising LinkedIn Ads Native Ads Remarketing Ad andother relevant channels based for awareness and leadgeneration.
  2. Conduct indepth audience research and targetthe right demographics for maximum impact.
  3. Manage campaignbudgets effectively optimize campaigns for performance and analyzedata to identify areas for improvement.
  4. Collaborate withinternal teams including creative designer content and developersfor generating ad copies and landing page
  5. Generatecomprehensive reports to measure campaign success and communicateresults to stakeholders.
  6. Conduct A/B tests on ad copieslanding pages and other campaign elements to determine the mosteffective approaches

Simplified EssentialSkills:

  1. 5 years experience as a Paidmedia specialist
  2. Experience in a B2B marketing environment.
  3. Experience in running all types of Googleads LinkedIn native remarketing ads
  4. Experience inimplementing accountbased marketing (ABM) strategies through paidmedia channels

Essential Skills:

  1. Experience in a B2B marketing environment.
  2. Experience in running all types of Googleads LinkedIn native ads is a must.
  3. Experience inimplementing accountbased marketing (ABM) strategies through paidmedia channels
  4. Experience with conversion tracking andattribution modelling
  5. ConversionOptimization
  6. Tools knowledge: Google Analytics Google AdsSpyFu LinkedIn campaign manager

Essential:

Technical skillsaside what are the main things you are looking for when hiring forthis role

  1. Should have run ad campaigns on multipleplatforms.
  2. Good understanding of cost optimization
  3. Good data presentation and analysingskill

DesiredExperience and Skills:

  1. Experiencewith additional platforms like YouTube Ads or programmaticadvertising
  2. Has previous experience writing for both theUK and US markets.
  3. Demonstrates the ability to workindependently and collaboratively.

Desired Years ofExperience:

5



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