Brand Services Director

2 weeks ago

Mumbai, Maharashtra, India MullenLowe Lintas Group Full time

Must have at least 6 years of experience in Advertising.

Designation - Brand Services Director

Duties:

The duties broadly describe expectations at this level; some variations may exist due to client and business requirements.

1. Brand Delivery - Is accountable for delivery of all elements of the communication mix of the brand on time by his / her juniors and for complete quality control as per organization standards.

2. Brand Focus and Market Understanding – Is the repository of all information and history of the brand. is expected to have a thorough understanding of the brand which includes Brand Key, Brand Blueprint, etc. They should fully understand their brand's performance and have a good knowledge of the communication strategy in the context of its competitors and how it impacts on the brand. Should be a repository of current consumer trends and attitudes, which will be achieved through: Leading market visits and competitive analysis; ensuring a constant feedback stream to the Client & the internal team on new relevant communication; an understanding and distillation of client baselines studies (e.g. U&A / Brand Track); tracking local, national and international happenings in relevant industries, maintaining an ongoing competitive analysis of the top competitors; attending research groups and market visits.

3. Market visits – Regular market visits to understand the consumer and retail for own brand and competition. Ideas generated from such visits to be presented to the client.

4. Client Relationship – Must be the key client contact for all executional projects in hand and must become the primary provider of project flow information to the Client. He / She knows the client's perceptions of advertising, how it works, and of the market. must have an excellent rapport with their client contacts based on the foundation of professionalism and trust.

5. Client Business – Has a solid understanding of the client's products, capabilities, strengths, weaknesses, culture, markets, business challenges and needs. He / She will know about the workings of the client sales force, distribution and trade. Can use this knowledge to identify key problems and opportunities in areas pertaining to the category, consumers, products, pricing, trends, etc. and is able to make relevant marketing communication recommendations in that context.

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