Associate

2 weeks ago


Mumbai, Maharashtra, India TATA Capital Full time

Business Vertical:

TCFSL

Department:
Digital

**Designation:
**Line of Business: Digital

**Proposed Immediate Superior: Manager - Digital

**Grade: M1 / M2

Key Objective of the Job:

**Major Deliverables: - Understand requirements, implement and oversee all aspects omni channel targeted digital campaigns.

  • Prepare and present reports on marketing campaign's overall performance.
  • Endtoend funnel measurement to understand gaps in customer acquisition journey and identify areas of improvement.
  • Coordinate with content and media experts to improve marketing results to meet acquisition goals.
  • Analyze performance data, identify patterns and plan for scaling the campaigns.
  • Evaluate KPIs that affect our target audience and build an understanding of how they engage with different types of campaigns.

Specialized job competencies:
Understanding and working experience of Marketing Automation tools like Netcore, Webengage, Moengage, Clevertap, SFMC etc.

Desired Experience:

  • Bachelor's degree in Marketing or Technology.
  • 24 years' experience in a handson digital marketing position, preferably for a product/omni channel agency.
  • Managing omni channel platform clustering from campaign execution perspective.
  • Indepth knowledge of various digital marketing platforms and best practices. Experienced in working with Netcore, Webengage, Moengage, Clevertap, SFMC along with management of domains and technical implementation.
  • Excellent analytical abilities to measure and optimize campaigns for performance.
  • Adaptability to changing environment, willingness to learn and can work well with crossfunctional teams across geographies.
  • Up to date on the latest trends and technologies in digital marketing.
  • Endtoend campaign execution experience, marketing experience preferred.
  • Understanding Web Analytics, SaaS Business Metrics and hands on CRM knowledge will make the learning curve shorter
**Other desired attributes:
**Location: Mumbai

**Number of Positions: 1

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