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Marketing Associate

3 months ago

Delhi, Delhi, India Crimson Education Full time

Want to revolutionize thefuture of education and do meaningful work that transforms futuregenerations lives

As the MarketingAssociate at Indigo Research youll lead content creation and manageour social media presence. Your primary focus will be craftingcompelling and captivating content for social media blogs paidmarketing campaigns assets and our website ensuring that IndigoResearch stands out in the digitallandscape.

This remote position offers anexciting opportunity to work closely with a talented marketing teamto enhance brand awareness drive lead generation throughorganic/paid channels and engage with the products target audienceacross various markets. The ideal candidate is an excellentcommunicator with exceptional written English skills and anunderstanding of the US/UK college admission landscape.

Responsibilities:

ContentCreation(50%)

  • Developengaging and informative content for various marketing channelsincluding social media (Instagram LinkedIn TikTok) blog on thewebsite email campaigns website landing pages paid social ads andpromotional materials (ebooks flyers etc.).
  • Collaboratewith the Head of Marketing to ensure consistency in messaging andbrand voice.
  • Keep a pulse onindustry trends and competitors to ensure our content remainsengaging captivating andinsightful.

SocialMedia Management(30%)

  • Manageand curate Indigo Researchs social media presence across platforms(Instagram LinkedIn TikTok) and engage with followers.
  • On a weekly/monthly basisanalyze performance metrics and optimize thecontent.
  • Identify andconsolidate mutually beneficial marketing opportunities withinfluencers across platforms (Instagram TikTok YouTube etc.) todrive brand visibility and boost engagement and lead generation.

MarketingCampaigns Support(20%)

  • Assistthe Head of Marketing and Performance Marketer in the planningcreation and execution of paid social and email marketingcampaigns.
  • Assist inorganizing and promoting webinars across different markets (fromthe US to NewZealand).
RequiredSkills:
  • ABachelors degree in marketing communications or a related fieldand/or equivalent job experience in marketing with a preference forexperience in the educationspace.
  • Exceptional writtenEnglish skills coupled with a keen eye for design and visualbranding.
  • Experience insocial media marketing including Instagram TikTok andLinkedIn.
  • A clearunderstanding of marketing fundamentals including brand languagebuyer persona key messaging and valuepropositions.
  • The ability tothink on your feet and work at a fast and excitingpace.
  • Time management skillsand ability to adapt to work on a fully remoteteam.
  • Attention todetail.
  • The ability to workin a collaborative crossteam capacity with excellent communicationskills.
  • Being comfortableconstantly learning on the job receiving feedback and revertingimmediately.
  • Sound judgmentand knowing when to ask forsupport.
  • Knowledge of theUS/UK college admission industry is a strongplus.
  • Experience with Canvaand Webflow is aplus.
AboutIndigoResearch

IndigoResearch is the premier provider of academic research mentorshipfor students in high school and college. With a curriculum designedby graduates of Harvard and Oxford Indigo pairs students with aProfessor or Ph.D. teaching fellow at a top university to provideoneonone guidance as they produce exceptional publishable researchnurturing their intellectual curiosity and enhancing their academicprofile in preparation for college graduate school andbeyond.

Indigo Research is a part of CrimsonEducation the worlds most successful college admissions company andleader in education technology and student success. The company hasgrown from 3 to over 500 fulltime employees in the last 9 yearswith more than 2500 staff who provide expert support to studentsaspiring to gain admissions to the Ivy League Oxbridge and otherworldleading institutions.

Why workfor us
  • Rapidly growing startup with aflexible working environment where you will be empowered tostructure how you work.
  • Insightful firesidechats and workshops to help support our highperforming andambitious team.
  • Radical Candor is a feedbackapproach we live by.
  • Were a global player with28 markets (and growing) across theglobe

Ifyoure passionate about growing in a fastpaced collaborativeenvironment and want to work with cuttingedge technology then wedlove to hear fromyou


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