Retail Marketing Manager

2 weeks ago


Delhi, Delhi, India Tira Full time

Develop and execute a comprehensive retail marketing and public relations strategy aligned with the company's overall goals and objectivesLead the development of integrated marketing and PR campaigns to drive foot traffic, online sales, and customer engagement across storesPlan and coordinate PR activities, including media relations, press releases, press events, and influencer partnerships, to enhance brand visibility and reputationOrganize and manage retail events, including store openings, product launches, and promotional campaigns, to drive customer engagement and salesDevelop in-store promotional strategies and oversee the implementation of promotions and merchandising initiatives to drive traffic and increase sales conversionAnalyze market trends, consumer insights, and competitive landscape to identify opportunities for growth and differentiationEstablish and manage marketing and PR budgets, ensuring efficient allocation of resources to maximize ROIBuild and maintain strong relationships with key media contacts, industry influencers, and community partners to enhance brand awareness and credibilityCollaborate with the creative team to develop compelling messaging, visuals, and promotional materials that resonate with our target audienceMonitor and analyze marketing and PR performance metrics, providing regular reports and insights to senior managementDrive continuous improvement and innovation in retail marketing and PR strategies and tactics, staying abreast of industry best practices and emerging technologiesMentor and develop a high-performing marketing, events and PR team, providing guidance, feedback, and professional development opportunities


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