Google Ads Intern
1 week ago
Campaign Management:
Assist in the setup, optimization, and monitoring of Google Ads campaigns across various platforms including Search, Display, and Video.
-Keyword Research: Conduct keyword research to identify relevant and high-performing keywords for ad campaigns, ensuring maximum visibility and reach.
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Ad Copywriting: Collaborate with the creative team to develop compelling ad copy that aligns with campaign objectives and targets the intended audience.
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Performance Analysis: Analyze campaign performance metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS) to identify areas for improvement and optimization.
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A/B Testing: Assist in designing and implementing A/B tests to refine ad creative, messaging, and targeting strategies for optimal performance.
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Budget Management: Monitor campaign budgets and make recommendations for adjustments to ensure efficient allocation of resources and maximum ROI.
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Competitive Analysis: Conduct research on competitor advertising strategies and industry trends to inform campaign optimization and strategic decision-making.
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Reporting: Generate regular reports on campaign performance, providing insights and recommendations for optimization to the digital marketing team.
Qualifications:
- Currently enrolled in a Bachelor's or Master's degree program, preferably in Marketing, Advertising, Business, or a related field.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
Schedule:
- Day shift
Work Location:
In person
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