Lifecycle Marketing Manager
2 weeks ago
Key Responsibilities:
- CLM
Platform Expertise:
Leverage your 3+ years of hands-on experience with CLM platforms such as Clevertap, MoEngage, or WebEngage to deliver lifecycle automation, dynamic content, and personalized experiences.
- CLM
Framework Leadership:
Lead the development and management of the entire CLM framework, focusing on customer lifecycle programs.
- Utilize datadriven insights to create campaigns that attract new users and reengage lapsing and dormant segments.
- Product Positioning & Launches: Develop and execute comprehensive product positioning and launch strategies.
- This includes crafting messaging, creating collateral, and conducting sales training through various channels like email, webinars, events, and onsite sessions.
- Retention Marketing Initiatives: Design and implement retention marketing strategies, including Email, Push Notifications, SMS campaigns, and more to keep users engaged and reduce churn.
- Cross-
Functional Project Management:
Drive cross-functional projects aimed at increasing product adoption, revenue growth, and customer retention.
- Regularly report on key metrics to track progress and impact.
- Communication Calendar Planning: Plan and manage the delivery of marketing campaigns across various channels, including Email, SMS, WhatsApp, Homepage inventories, Onsite, and Push notifications.
- Ensure the content is timely, relevant, and engaging for the users
- Growth Initiatives Management: Spearhead growth initiatives across multiple channels, working in close collaboration with Product, Engineering, and Design teams to ensure seamless execution.
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