Lifecycle Marketing Manager

2 weeks ago


Gurgaon, Haryana, India TBO Full time

Key Responsibilities:

  • CLM

Platform Expertise:

Leverage your 3+ years of hands-on experience with CLM platforms such as Clevertap, MoEngage, or WebEngage to deliver lifecycle automation, dynamic content, and personalized experiences.


  • CLM

Framework Leadership:
Lead the development and management of the entire CLM framework, focusing on customer lifecycle programs.

  • Utilize datadriven insights to create campaigns that attract new users and reengage lapsing and dormant segments.
  • Product Positioning & Launches: Develop and execute comprehensive product positioning and launch strategies.
  • This includes crafting messaging, creating collateral, and conducting sales training through various channels like email, webinars, events, and onsite sessions.
  • Retention Marketing Initiatives: Design and implement retention marketing strategies, including Email, Push Notifications, SMS campaigns, and more to keep users engaged and reduce churn.
  • Cross-

Functional Project Management:
Drive cross-functional projects aimed at increasing product adoption, revenue growth, and customer retention.

  • Regularly report on key metrics to track progress and impact.
  • Communication Calendar Planning: Plan and manage the delivery of marketing campaigns across various channels, including Email, SMS, WhatsApp, Homepage inventories, Onsite, and Push notifications.
  • Ensure the content is timely, relevant, and engaging for the users
  • Growth Initiatives Management: Spearhead growth initiatives across multiple channels, working in close collaboration with Product, Engineering, and Design teams to ensure seamless execution.
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