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High Salary: Head of Marketing

3 months ago

Cochin, Kerala, India Aster DM Healthcare Full time

Job Type:
Full Time

Location:
Kochi

  • Creating marketing plans, allocating resources, and establishing both immediate and longterm objectives.
  • Formulating strategies for all key specialities, encompassing Digital, Branding, and Communications.
  • Assessing consumer behaviour, identifying market opportunities beyond Kerala, and creating branding strategies.
  • Developing and overseeing monthly, quarterly, and annual budgets
  • Ensuring brand consistency in brand messaging across diverse marketing platforms.
  • Exploring possibilities for brand recognition and accolades while enhancing brand rankings and visibility.
  • Develop and implement effective search engine optimization (SEO) strategies to increase organic users and keyword ranking.
  • Coordinate content & creatives to update the website regularly. Ensure website follows brand guidelines and improves the user experience.
  • Plan and execute effective PPC campaigns for lead generation, increasing brand awareness and engagement. Increase overall traffic and conversion rate on the website.
  • Design, build and maintain social media presence. Develop and execute social media strategies, create and share engaging content, analyze social data, moderate usergenerated content, and collaborate with other departments to manage reputation and coordinate actions.
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Develop an annual/quarterly/monthly PR plan including strategy, goals, budget to position Aster Medcity as the premier healthcare destination in India
  • Developing a media relations strategy, seeking highlevel placements in print, broadcast and online media
  • Maintain the SOV leadership position as well as increase coverage in mainline publications in Kerala
  • Curate and highlight best clinical excellence stories in local media and national media
  • Maintain healthy relationship with key media stakeholders and develop new contacts with business and industry media
  • Participate in annual Awards / Ranking by media and nonmedia groups and industry certifications
  • Identify key opportunities in events, industry associations to place Aster Medcity leaders.
  • Drive Patient traffic from Rest of India