PPC Expert

1 week ago


Mohali, Punjab, India Performance Max Full time

Job Overview:

Responsibilities and Duties:

  • Plan, develop, and implement comprehensive paid media strategies to increase brand visibility and recognition, and drive new user acquisition, via Google Ads, Bing Ads, and other paid search platforms.
  • Conduct thorough keyword research, analysis, and classification.
  • Manage and optimize PPC campaigns including bid management, ad copywriting, and keyword research.
  • Create compelling ad copy to drive PPC performance.
  • Coordinate and manage eCommerce ads, developing strategies and creating A/B tests.
  • Maintain knowledge of ChatGPT and its potential uses in digital marketing strategies.
  • Track KPIs to assess performance and pinpoint issues.
  • Produce reports for management (e.g., dashboards).
  • Stay up to-date with PPC and SEM trends and major Google algorithm updates.

Qualifications:

year experience as a PPC Expert or Digital Marketing Specialist.

  • Experience in data analysis and reporting.
  • Knowledge of SEO and digital marketing concepts.
  • Familiarity with multiple platforms (e.g. AdWords, Facebook, Bing & Linkedin) is preferred.
  • Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends, etc.)
  • Understanding of HTML and XML is a plus.
  • Proficient in MS Office (particularly Excel).
  • Excellent communication and presentation skills.
  • BSc/BA in Marketing, Digital Media, or a related field; AdWords certification is a plus.

What We Offer:

  • Competitive salary and benefits.
  • Opportunities for professional growth and career progression.
  • A dynamic and supportive team environment.

Salary:
₹8, ₹15,000.00 per month

Benefits:

  • Paid sick time
  • Paid time off

Schedule:

  • Day shift
  • Monday to Friday

Supplemental pay types:

  • Performance bonus
  • Yearly bonus

Ability to commute/relocate:

  • Mohali, Punjab: Reliably commute or planning to relocate before starting work (required)

Experience:

- total work: 1 year (preferred)

Speak with the employer
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