Requirement for Digital Marketing Execuitve

1 week ago


Coimbatore, Tamil Nadu, India Tara Blooms Full time
Create a digital marketing strategy for the company based on audiences, customers, products and services. Designs, builds, and maintains our social media presence.- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).- Identifies trends and insights and optimizes spend and performance based on the insights.- Brainstorms new and creative growth strategies through digital marketing.- Plans, executes, and measures experiments and conversion tests.- Collaborates with internal teams to create landing pages and optimize user experience.- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.- Identifies critical conversion points and drop off points and optimizes user funnels.- Manage an organization's website and maintain it, keeping best practices in mind.- Optimize content for the website and social media platforms.- Work with various content formats such as blogs, videos, audio podcasts, etc.- Track the website traffic flow.- Implement and analyze performance metrics.- Provide internal reports on a regular basis.- Execute new and creative collaborations among technologies and platforms.- Analyze digital data to draw key recommendations around website optimization.- Conduct social media audits to ensure best practices are being used.- Coordinate with the sales team to create marketing campaigns.- Monitor key online marketing metrics to track success.- Create and maintain online listings across e-commerce platforms.- Ensure that the brand message is consistent.- Ensure consistency in the brand messaging.- Work with the sales team to coordinate marketing campaigns. Launch promotional offers and events to attract new customers.- Optimize the business website to increase online traffic.- Follow best practices for social media marketing on different platforms.- Conduct regular audits for social media and website marketing performance.- Maintain and monitor online listings across various e-commerce platforms.- Track marketing metrics and analyze digital data to measure marketing success.

Requirements:

Qualifications:
Relevant Marketing / computer related degree

Salary :
As per industry standards and negotiable based on experience & expertise

Experience : 3 to 5 Years

Skills Required:

  • Selfmotivated yet customerfocused.
  • Honest and dedicated.
  • Proficient in marketing research and statistical analysis.
  • Highly creative with experience in identifying target audiences and devising digital
campaigns that engage, inform, and motivate.- Proven working experience in digital marketing, particularly within the industry. Experience in optimizing landing pages and user funnels.- Experience with A/B and multivariate experiments.- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, WebTrends, SEMRush, etc.)- Working knowledge of ad serving tools.- Experience in setting up and optimizing PPC campaigns on all major search engines.- Working knowledge of HTML, CSS.

Benefits:

  • ESIC
  • EPF


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