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Assistant Manager Business Analyst
2 weeks ago
Job DescriptionThe Analytics department studies and analyses the company's customer interest and behavioral data, with the goal of driving readership, subscriptions and revenue growth.
We are looking to hire a talented and agile Senior/Junior Business Analyst to analyze, visualize and provide actionable insights on:Customer interests and segmentation
Readership and subscription behavior The Business Analyst will play a key role in running special projects and ideate/ improve on our subscriber journey, from readers acquisition to retention and recovery.
Key Activities:
Dashboards and ReportsSupport business units to create dashboards and visualizations using Google Data Studio / GA Custom Reports / Tableau or other tools
Maintain daily reports and insights across the business units
Data Analysis, Visualization and StorytellingIdeation of use cases, hypothesis and perform feasibility
Monitor the performance of the company's websites on Google Analytics through tracked metrics and dimensions
Develop presentation slides to articulate use cases or actionable business insights, translate data-driven output to plain layman's terms (via data visualization and storytelling), and make appropriate recommendations to business units
Assist data science team to refine their uses cases and provide inputs on data modeling and analysis
Perform ad-hoc analysis on audiences, readership and subscriptions based on business requests.
Research and apply industry use cases and best practices
Proactively communicate interesting trends and insights to business stakeholders
Project/Change ManagementSupport and improve readers/subscriber journey across acquisition, retention and recovery via a combination of EDM, web/app pushes, and web messages.
Manage own project timeline, assumptions, constraints and dependencies
Manage vendor on operations, contract and billings
Proactive in prioritizing workload and expectations
OthersAny other tasks or duties that may be assigned from time to time.
Requirements
6 years and above relevant experience
Preferred industry & functional exposure - Business Consulting Technology & Data Analytics Social Media Analytics
Technical Skills:
Specific "technical" skills required to carry out the job in this organization :
Highly analytical Highly proficient in Excel & google sheets BI/Visualizations like: Tableau/Google Data Studio
Experience or knowledge of Google Analytics a plus
Proficient in data querying or data extraction via SQL is a plus
Experience in Marketing Automation
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