city digital
1 week ago
Mission
I define the strategies to boost my local online sports business I analyze the online sports competitors and trend setters in my city to identify market insights and define customer promises. I pilot the city level and store level digital TO and margin and monitor performances of business models and key metrics (Traffic, Conversion, ABV, Returns & Cancellations..) across all local digital activities/initiatives to ensure comparable growth in sales and margin I write the digital project of the city to know the growth levers in the city for today and tomorrow to know concrete strategies necessary for success in India. I collaborate with Marcom to build and adjust the digital commercial and communication plan and budget in line with key target user personas, sports focus and local events/festivals in the city to drive omni traffic, new customer acquisition, retention and digital business growth. I ensure alignment with the National commercial and campaign planning and proposal and at the same time ensure the local context is adjusted for and not lost. I oversee the local marketing campaigns preparation (PLAs, OPCO, Live Commerce, Influencers, Affiliate/coach partnerships...), execution and debrief in close coordination with MarComm team to guarantee the ROAS and consistency between the online and offline experience I develop a truly omni-channel mindset across all levels locally in the city I drive local initiatives to ensure all omni sport leaders and store teams locally are on-boarded and aligned with the digital growth mindset and strategies (local Google search, App Install (UAC), GMB, City FB page, range extension, out of stock, online exclusive, OOH communication...) I study closely the Market to build the City Commercial policy I study the Main catchments, Practice places , Sports clubs ,etc to define the partnerships for Commerce and Branding I organize and conduct necessary training locally to drive digital literacy within the teams I monitor and execute initiatives to improve online availability and order fulfillment promises locally-
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