Manager SEO

1 week ago


Gurgaon, Haryana, India Publicis Groupe Full time
Job Description

Your responsibilities as a Manager (SEO) –
 Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
 Implement link building campaigns in coordination with client SEO goals
 Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
 Monitor and evaluate search results and search performance across the major search channels
 Communication to team and management on project development, timelines, and results
 Work closely with the other team members to meet client goals
 Responsible for developing and implementing effective search engine optimization (SEO) strategies.
 Coordinating content, design, social media, pay-per-click (PPC) marketing and other activities. Managing offsite and onsite optimization projects and reporting on performance.
 You'll also oversee paid search campaigns to ensure their success

Qualifications

You will fit right in if you have –
 Any graduate (Specialization in Marketing, Digital Technologies, Business Management or
relevant field would be preferred
 years of experience in media domain
 Individual contributor role / Team handling role
 4-6 Years' experience in Search Engine Optimization (SEO) [Candidates with core experience in executing SEO tech audits will be preferred]
 Strong understanding of SEO tools: AHREFs, SEMrush, Google Search Console, Similar Web, etc.
 Strong understanding of SEO concepts across On-Page, Off-Page and Technical SEO
 Strong understanding of SEO Strategy as a whole and its implementation
 Experience doing SEO audits (Site, technical and competitive) and UX analysis.
 Experience doing Keyword research, meta suggestions, body copy optimization and
copywriting.
 Experience doing unlinked mentions, disavow suggestions, co-citation analysis, content gap and competitive gap analysis.
 Experience doing reports and presenting it to clients.
 Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
 Experience with Google Search Console
 Experience working with Screaming frog, Ahref, SEMrush, Moz, or any other SEO software/tool
 Analytical and perceptive professional who is a skilled communicator and able to collaborate with various teams. Current knowledge of SEO practices and techniques is essential to this role

Additional Information

If you are excited for –
 Opportunities to grow with Publicis Groupe that believes in Power of One. We will help you partner with our clients across the globe in various industries
 Diverse team & progressive work environment
 A place where learning never stops. We ensure you get trained on multiple platforms and
domains which enables you to have cross functional experience within the organization
 Empowering your ambitions through our dedicated Total Rewards Program, competitive pay and benefits package

Publicis Groupe Commitment to Diversity & Equity Policy:

Publicis Groupe is deeply committed to diversity and inclusion in spirit and in action at every level of the organization. It reflects our core values and embodies our purpose of building a great company enabling human potential. We have a deep-rooted appreciation for how diversity of thought drives innovation, and we ground that value in a culture of collaboration and connected thinking.

  • Diversity & inclusion are business imperatives on which Publicis Groupe will not negotiate. While fostering a work environment that is inclusive of all talent is a collective responsibility, it is leadership's job to nurture the career aspirations and goals of all our talent. Promoting gender equality starts at the top and the Groupe will not tolerate anyone speaking for our organization who does not value the importance of inclusion. Publicis Groupe works very hard to champion diversity and will continue to insist that each agency's leadership be champions of both diversity and inclusion.
  • Our Core values " VIVA LA DIFFERENC'E is based on the very aspect of celebrating differences
  • Our strategy focuses on bringing together teams with diverse perspectives, disciplines, and experiences, because diversity of thought best serves our clients and their customers who they aspire to impact

Equal Employment Commitment:

  1. We provide equal opportunities to all our employees and to all eligible applicants for employment in our company. We do not unfairly discriminate on any ground, including race, caste, religion, color, ancestry, marital status, gender, sexual orientation, age, nationality, ethnic origin, disability or any other category protected by applicable law.
  2. When recruiting, developing and promoting our employees, our decisions will be based solely on performance, merit, competence and potential.
  3. We shall have fair, transparent and clear employee policies which promote diversity and equality, in accordance with applicable law and other provisions of this Code. These policies shall provide for clear terms of employment, training, development and performance management.

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