Freelance TTL

Job Description
We are seeking a talented Freelance TTL (Through-The-Line) Designer to join our creative team.

The ideal candidate will have a strong portfolio showcasing their ability to design compelling and effective visuals across both above-the-line (ATL) and below-the-line (BTL) marketing channels.

This role requires creativity, attention to detail, and the ability to work independently on multiple projects.

Key Responsibilities:

Design and Development

Create visually appealing designs for a variety of marketing channels including print ads, TV and radio graphics, digital ads, social media visuals, email campaigns, websites, brochures, and point-of-sale materials.

Ensure all designs adhere to brand guidelines and communicate the intended message effectively.
Develop templates and assets that can be used across multiple platforms and campaigns.
Collaboration
Work closely with copywriters, art directors, and account managers to develop integrated marketing campaigns.
Participate in brainstorming sessions to generate innovative design ideas and concepts.
Revise, edit, and finalise designs based on feedback from clients and team members.
Research and Strategy
Conduct research to understand clients' products, services, industry trends, and target audiences.
Understand client goals and develop designs that effectively communicate their messages across all marketing channels.
Stay up-to-date with design trends and best practices to ensure all designs remain fresh and relevant.
Project Management
Manage multiple design projects simultaneously while meeting tight deadlines.
Communicate effectively with clients and team members to ensure project requirements are met.
Ensure all designs are free of errors and meet high-quality standards.

Requirements
Qualifications:
Education and Experience
A bachelor's degree in Graphic Design, Visual Arts, or a related field is preferred.
Minimum of 3 years of experience in design, preferably within an advertising agency or similar environment.
Proven experience in creating TTL campaigns and materials.
Skills and Competencies
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and other relevant design software.
Strong understanding of design principles, typography, colour theory, and layout techniques.
Excellent creative thinking and problem-solving abilities.
Strong communication and interpersonal skills.
Ability to work independently and manage time effectively.



Preferred Attributes:


Experience with web design and knowledge of HTML/CSS.
Familiarity with various advertising and marketing strategies across ATL and BTL channels.
Strong portfolio demonstrating a range of TTL design styles and successful campaigns.
Ability to adapt to different industries and client needs.
To apply, please submit your resume, and a portfolio link on your resume showcasing your TTL design work.
Requirements

Qualifications:
Education and Experience A bachelor's degree in Graphic Design, Visual Arts, or a related field is preferred. Minimum of 3 years of experience in design, preferably within an advertising agency or similar environment. Proven experience in creating TTL campaigns and materials. Skills and Competencies Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and other relevant design software. Strong understanding of design principles, typography, colour theory, and layout techniques. Excellent creative thinking and problem-solving abilities. Strong communication and interpersonal skills. Ability to work independently and manage time effectively.

Preferred Attributes:
Experience with web design and knowledge of HTML/CSS. Familiarity with various advertising and marketing strategies across ATL and BTL channels. Strong portfolio demonstrating a range of TTL design styles and successful campaigns. Ability to adapt to different industries and client needs. To apply, please submit your resume, and a portfolio link on your resume showcasing your TTL design work.

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