Marketing

2 weeks ago

Pune, Maharashtra, India Zensar Technologies Full time
Job Description

  • Job Title: Creative Strategist
  • Digital Marketing Campaigns

Proposed
Job Level:
E1/E2

  • Function: Enabling function (Brand & Communications)

Location:
Pune/Benguluru, India

  • Business Unit: Brand & Communications

Tentative

DOJ:
ASAP

  • Purpose of the Job
  • Zensar is a leading digital solutions and technology services company that specializes in partnering with global organizations across industries in their Digital Transformation journey. As the client demands from the technology industry are changing rapidly, Zensar is moving from being a technology provider to a business partner in the client's transformation journey. If you're looking for a workplace where associates realize and contribute to their full potential, are recognized for the impact they make, and enjoy the company of the people they work with, then you've come to the right place

We are seeking a highly skilled, experienced campaign manager to join our growing in-house Digital Marketing team and reporting directly to the Head of Digital Marketing.

In the role, you will be responsible for strategizing, executing, and optimizing, 360 degree marketing campaigns for Zensar.

  • Key Responsibilities


The Creative Strategist will be responsible for developing unique and engaging concepts that align with the brand's mission and market goals.

This role requires a mix of creative ability, strategic thinking, and a deep understanding of current marketing trends and consumer behaviour.

The Creative Strategist will work closely with business, content, and creative teams to ensure that the concepts are brought to life effectively and meet the desired outcomes.

-
Campaign Strategy and Development
-
Research & Insights: Conduct research on market trends, competitor analysis, and consumer behaviour to inform strategic decisions and creative directions.
-
Concept Development: Generate innovative ideas and creative strategies for marketing campaigns, brand initiatives, and product launches that resonate with the target audience and enhance brand engagement.
-
Brand Storytelling:Craft compelling brand stories and messages that effectively communicate the brand's identity and values to the target audience.

  • Campaign Planning and Execution: Lead the planning and execution of creative campaigns, from initial concept to final delivery, ensuring they are delivered on time, within budget, and meet performance standards.
  • Testing and Optimization: Utilize A/B testing and datadriven methods to refine creative strategies based on consumer response and analytics.
-
Presentations and Pitching: Present creative concepts and strategies to internal teams and stakeholders, persuasively explaining the vision and rationale behind the proposals.
-
Content Strategy

  • Develop content strategies that optimize the use of various media across multiple channels to maximize reach and impact.
  • Create documentation and project briefs about marketing initiatives
  • Align the creative vision with the business goals. All assets are created to match where the company is going, respecting the brand guidelines and stakeholders' vision.
-
Performance Analysis & Reporting

  • Create campaign KPIs and monitor them rigorously
  • Ensure to monitor campaign performance and tweak the strategy based on campaign results
  • Interpret data, evaluate the effectiveness of creative elements, and inform future strategies based on insights gathered from campaign performance
-
Evaluate Creative Performance: Assess how different creative elements (ads, videos, social media posts) perform against campaign goals. Focus on metrics such as engagement rates, click-through rates, conversion rates, and overall audience sentiment.
-
Develop Reports: Create detailed reports that highlight how the creative strategies contributed to the campaign's success or areas where they fell short. These reports should blend quantitative data with qualitative insights.
-
Communication
-
WIP Collaboration with Teams: Work closely with various departments such as marketing, sales, and business teams to ensure alignment on campaign goals, creative direction, and strategic objectives. Facilitate effective brainstorming sessions to generate ideas and solutions.
-
Briefing and Debriefing: Clearly communicate creative briefs to the design and content teams, ensuring everyone understands the campaign objectives, target audience, and key messages. Following campaign launches, debrief teams on performance, sharing insights and learnings.

Skills and Qualifications:

-
Educational Background: Bachelor's degree in Marketing, Advertising, Design, Communications, or a related field.
-
Experience: Proven experience as a Creative Strategist or in a similar creative role in advertising, marketing, or branding. Minimum 3-5 years of experience in marketing/advertising/branding
-
Creative Skills: Strong creative thinking and problem-solving ski

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