Creative Strategist
1 week ago
Major Roles & Responsibilities:
Carry out creative duties on multiple brands from different industries ranging from campaign planning and ideation to scriptwriting and copywriting.
Present the entire creative plan for any campaign or narration of any script to clients on any brand.
Ensure the creative work is up to an award-winning standard and follow up by applying for various awards to bring recognition to the team.
Coordinate with the Integrated Solutions Team (account planning + client servicing) on a daily basis on any task ranging from a topical post on a brand to an annual campaign strategy.
Understand and break down the brief to the junior creatives to ensure a more smooth and efficient process.
Work on revisions on all tasks based on internal or external feedback and setting and sticking to self-set practical, realistic timelines that allow enough time for ideation and finesse but also meet client goals.
Actively present through each part of the production process from idea until the final product is uploaded, whether it is for an event, a shoot, a post, or any other creative articulation of an idea.
Carry out in-depth research about the brand and its competition, its target audience, and ensure you are fully aware of what the brand needs at all times.
Skills Required:
Strong creative thinking and problem-solving skills.
Ability to develop and propose value-added, creative interactive strategies and presentations for pitches to convert clients.
Knowledge of industry trends and competitor offerings.
Strong communication and collaboration skills.
Ability to manage a team of junior creative resources and provide direction to them.
Strong presentation skills.
Attention to detail and ability to manage multiple projects simultaneously.
Proficiency in Microsoft Office Suite and Adobe Creative Suite.
Understanding of target audience and ability to create content that appeals to them.
Knowledge of moment marketing campaigns and ability to propose topical content and campaigns proactively based on trending conversations relevant to the target audience.
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