Principal PM, Performance

2 weeks ago


Bengaluru, Karnataka, India Adobe Full time
Our CompanyChanging the world through digital experiences is what Adobe's all about.

We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.

We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yoursThe OpportunityAdobe Advertising powers digital advertising for the world's leading brands.

Our technology helps brand deliver engaging experiences to their customers across Search, Display, Video and CTV. We simplify the sophisticated world of programmatic advertising so that our customers can achieve their goals with ease.

We're seeking an expert and passionate Senior/Principal Product Manager to lead our 'Optimization & Performance' team for the DSP.

This person will work closely with our top-notch team of AI and ML engineers to launch innovative solutions for Planning, Budget Pacing & KPI Attainment.

As Product Manager, you'll join the team responsible for the strategic vision, roadmap and execution of Adobe Advertising Cloud.

You'll work closely with our global customers, design, engineering, sales, marketing and consulting teams, to understand market/customer needs, and turn that knowledge into innovative and easy to-use products and features.

Our product managers are the professionals in their fields.

You'll speak at conferences, train our broader teams, and visit our customers around the world to understand what they do and how we can help them do it better.


For more details on Adobe Advertising Cloud DSP, visit:What you'll doDevelop a deep understanding of the customer problemsDefine and advocate for a product roadmapDrive day-to-day product management, including cross-functional coordination with our Design, Program Management, and Engineering team to see new features through from concept, to delivery, to productionBuild compelling cases, user stories and product requirementsCollaborate cross-functionally across Adobe to realize this vision by working hand-in-hand with sales and marketingMonitor and analyze product usage data to identify areas for improvementMake data-driven decisions to optimize product performanceWork with early adopters and power users to find opportunities for quick iterations and continuous improvementsDemonstrate customer empathy every daySkills Required for this Specific RoleDeep understanding of Programmatic Advertising5+ years working in ad tech.

Proven understanding of advertising persona and the ad tech ecosystem. Can explain typical customer objectives and how a typical DSP operates in order to improve customer outcomes.
Experience collaborating with AI & ML teamsPMs working in these areas don't always define the 'HOW'. Important to start with the customer problem and a clear view of how to measure success. PM works as a thought-partner with Engineering.

Data Driven ExperimentationThis role is less about 'knowing the answer' and more about developing high quality hypotheses and running structured experiments to discover high impact opportunities.

Effective CommunicatorIn addition to the technical expertise required, this person should be able to communicate in simple, customer-facing language. Often translating very complicated ideas and lots of data in digestible messages.

Core Product Manager SkillsProven experience as a Product Manager at a tech companyPassionate about crafting fabulous experiences for usersCollaborative style that allows you to guide cross-functional teams to the right outcome at various levelsAbility to translate a vision into practical action with the team and tools at your disposalBring energy and passion to your job and teamAbility to synthesize information from a variety of sources to make thoughtful real-time decisions.

Thrives in ambiguity and loves navigating uncharted territoryExcellent communication skills:
You can clearly and compellingly communicate to executives and peers alike.

Get to know the teamAdobe's Digital Experience Business Unit provides solutions that empower businesses to develop, handle, measure and monetize online, offline and multichannel business initiatives.


At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists.

You will also be surrounded by colleagues who are committed to helping each other grow through our outstanding Check-In approach where ongoing feedback flows freely.



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