SEO Specialist
1 week ago
Job Description:
We're looking for a motivated SEO Specialist to join our Performance Marketing Team and boost organic search performance for our vidaXL webshops.
If you're passionate about Search Engine Optimization, pay close attention to detail, and are keen on evolving in a dynamic setting, this may be the perfect fit for you
- Conduct keyword research to discover relevant and high-performing keywords for our target audience.
- Optimize website content, including category pages, blog posts, and product pages, focusing on target keywords and search intent.
- Suggest on-page enhancements like URL structuring and internal linking to enhance website crawlability and indexing.
- Monitor and evaluate website performance using SEO tools like Google Analytics, Google Search Console, Screaming Frog, and Ahrefs.
- Track website performance through Page Speed Insights, pinpoint Technical SEO problems, collaborate with the development team to rectify issues, optimize structure, and boost search rankings.
- Carry out thorough site audits, propose recommendations for website structure, navigation, and user experience enhancements to elevate SEO performance.
- Keep tabs on key SEO metrics such as organic traffic, keyword rankings, and conversion rates.
- Perform competitor analysis to pinpoint strengths, weaknesses, and improvement opportunities in the SEO strategy.
Link Building:
- Implement impactful link-building techniques to establish high-quality backlinks and amplify search authority.
- Analyze link profile reports, identify patterns of potential spammy links, and update disavow files accordingly.
Stay informed about industry trends, algorithm updates, and best SEO practices to ensure our strategies are effective and comply with search engine directives.
Requirements:
- 3+ years of experience as an SEO Specialist.
- Ability to formulate an annual SEO strategy and align it with other digital marketing departments such as social media or SEA.
Proficiency in various SEO tools:
- Ahrefs, Majestic, Screaming Frog, Google Search Console, and speed monitoring tools.
- Capability to analyze and present data from Google Analytics.
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